Sr. Analyst, Media, Burger King, US&C

Restaurant Brands International•Miami, FL

6d•Onsite

About The Position

Restaurant Brands International Inc. (RBI) is a leading quick service restaurant company with a portfolio of iconic brands including Burger King. RBI is seeking a full-time Sr. Analyst to join the Media team, focusing on overseeing media plan performance and financial tracking. This role is crucial for leading tactical campaign planning across various channels for the US market, including TV, CTV, Social, Audio, Display, and OOH. The Senior Media Analyst will be responsible for measuring, optimizing, and strategizing full-funnel paid media, collaborating closely with internal teams such as Advertising, Social, Field Marketing, Marketing Execution, Marketing Analytics, Digital, and Product & Promotion Execution. The ideal candidate is detail-oriented, data-driven, and thrives in a fast-paced environment. RBI operates on a 5-day in-office work schedule to foster collaboration, and successful candidates will be expected to work onsite five days a week.

Requirements

Strong ability to handle multiple campaigns and meet tight deadlines
Detail oriented with the ability to work independently and take ownership of projects
Understanding of audience segmentation models and application
Familiarity with measurement and attribution – marketing mix modeling, awareness and performance KPIs
Bachelor’s degree or equivalent experience.
Minimum 2+ years of media/relevant experience
Proficiency in Microsoft Office, including Outlook, Excel, and PowerPoint.
Proven experience in cross-functional collaboration and team leadership.
Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and cross-functional teams.

Nice To Haves

Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e. Meta, Google, TikTok etc.)
Inquisitive with a strong desire to learn, test and drive results

Responsibilities

Oversee campaign management and lead tactical plan development and execution
Support daily plan maintenance and financial tracking/monitoring
Ensure media strategies support overarching media and brand goals and KPIs
Oversee end-to-end campaign execution – working with agencies and cross-functional teams, leading plan reviews, assets requests and creative best practices, and performance evaluation and optimization
Partner with media agency on media plan management, financials and timelines
Ensure accuracy and timeliness in media reporting, providing actionable insights and optimizations rooted in data.
Oversee campaign performance and optimization approach with agency partners and internal teams
Support testing roadmaps across channels, focusing on growth opportunities and innovation.
Responsible for tracking competitive trends and in-depth knowledge of key partners/platforms and evolving media landscape
Provide insights on potential partnerships, sponsorships and creator led opportunities as applicable.
Oversee local media initiatives – including market tests for product releases and local franchisee/market initiatives