Analyst, Media, FHS, US&C

Restaurant Brands International•Jacksonville, FL

About The Position

The Analyst, Media, Firehouse Subs will be joining our team to bring a dedicated resource to our measurement, testing and localized media initiatives. Working with internal stakeholders and agency teams, the analyst will have responsibility for activating measurement plans against all campaigns, crafting testing strategies that are rooted in prior learnings and developing a playbook of local media tactics that effectively deliver against objectives. A highly visible role within our growing marketing team, this position will have the opportunity to collaborate cross-functionally, work directly with media partners and will gain experience across all types of media channels, including, but not limited to, television (local and national), streaming, social, search, audio and OOH. This role will be pivotal to the overall investment strategy providing data-backed guidance and recommendations – and the Analyst will be looked to internally to drive innovation of our media strategy through both efficiency and effectiveness gains.

Requirements

Bachelor’s degree in business, marketing, or related field
1+ year of experience in media or analytics
Proficient understanding of media trends, measurement techniques and media consumption behaviors
Strong problem-solving, organizational, and verbal & written communication skills - and a desire to address challenging problems utilizing this skillset
Highly driven individual, balancing accountability, growth and exploration within the role
Comfortable leveraging AI solutions to advance the role’s responsibilities

Nice To Haves

Prior experience working for or with agencies is preferred

Responsibilities

Draft weekly media performance updates for our senior leadership team
Build out a media measurement library inclusive of KPIs, measurement plans and a best practices guide
Utilize MMM and attribution tools to ensure campaign effectiveness is delivered across all campaign plans
Lead regular reviews with agency teams, media partners and measurement providers to recommend campaign optimizations
Design testing plans for national and local campaign objectives, lead project teams to activate plans and share results/recommendations with marketing stakeholders
Collaborate with the insights team to apply sales forecasts, prospecting and known audience behaviors, and consumer trends across media recommendations
Maintain current understanding of the industry – specifically, being a subject matter expert for the team on emerging tools, technologies and providers across the measurement and testing vertical