Sr Analyst, Marketing Data Product

The Walt Disney Company•Burbank, CA

2d•$117,500 - $157,500•Onsite

About The Position

The Walt Disney Company’s Enterprise Media and Marketing team is seeking a Sr Analyst, Marketing Data Product, to join the Performance Marketing arm. This integrated, cross-functional team comprises marketers, software engineers, data scientists, and analysts who collaborate to execute highly data-driven marketing campaigns and tactics. The Sr Analyst will be instrumental in facilitating the delivery of the product roadmap, with a focus on data collection, cleaning, and insights tools. This role involves creating novel data pipelines, complex data science workflows, and web applications that merge advertising principles with data-backed insights. The position is embedded within the Disney media team, allowing for a fast-paced, innovative environment focused on executing and optimizing paid media strategies using the latest technologies.

Requirements

5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
Strong experience with SQL and working with complex datasets
Experience with workflow tracking or project management tools such as Airtable
Ability to manage multiple projects effectively and meet deadlines
Proven critical thinking and problem-solving skills

Nice To Haves

Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
Experience working with data platforms such as Databricks or Snowflake
Experience with data visualization tools such as Tableau, Looker, or Power BI
Familiarity with the Python programming language

Responsibilities

Maintain product roadmaps for a small suite of Performance Marketing tools focusing on data ingestion, validation, and insights
Act as the subject matter expert and owner for an array of detailed tables and collections related to performance marketing data
Communicate and coordinate product releases and upgrades with external teams
Write and approve technical user stories for software engineers on the internal team
Coordinate efforts between different groups to ensure alignment and delivery
Collaborate with software engineers to execute improvements to existing processes and tools, and innovate by creating new ones
Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for campaigns
Write SQL queries to verify data quality
Facilitate work with UX/UI teams on requirements for wireframes and design elements
Translate functional requirements to software engineers
Leverage AI and LLMs to build prototypes and tools in collaboration with the broader team