Analyst, Marketing Data Product

The Walt Disney Company•Burbank, CA

2d•$97,500 - $130,700•Onsite

About The Position

We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of the Enterprise Media and Marketing team at The Walt Disney Company. This is an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics. The role focuses on facilitating the delivery of our product roadmap, specifically for our suite of tools that handle campaign optimization and operations. This role is embedded directly within the Disney media team, allowing for a fast-paced and innovative environment. You'll tackle challenges in executing and optimizing paid media strategies using the latest technologies and tools.

Requirements

3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
Experience with workflow tracking or project management tools such (e.g., Airtable)
Ability to manage multiple projects effectively and meet deadlines
Proven critical thinking and problem-solving skills

Nice To Haves

A familiarity with SQL and working with complex datasets
Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
Experience working with data visualization tools such as Tableau, Looker, or Power BI
Knowledge of digital ad serving, tracking, and implementation
Familiarity with the Python programming language

Responsibilities

Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization
Communicate and coordinate product releases and upgrades with external teams
Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns
Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team