Sr Analyst, Marketing Data Product

The Walt Disney Company • Burbank, CA

1d • Onsite

About The Position

The Walt Disney Company’s Enterprise Media and Marketing team is seeking a Sr Analyst, Marketing Data Product to join the Performance Marketing arm. This integrated, cross-functional team of marketers, software engineers, data scientists, and analysts executes highly data-driven marketing campaigns for theatrical, streaming, and brand campaigns. As a Sr Analyst, you will facilitate the delivery of the product roadmap, focusing on tools for campaign optimization and operations. This role is embedded within the Disney marketing organization, offering the opportunity to move fast and innovate. You will tackle challenges in executing a precise paid media strategy using the latest data and tech tools.

Requirements

• 5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
• Experience with workflow tracking tools such as Airtable
• Ability to manage multiple projects effectively and meet deadlines
• A familiarity with SQL and working with complex datasets
• Proven critical thinking and problem-solving skills

Nice To Haves

• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Familiarity with the Python programming language or the Spark framework
• Experience working with data platforms such as Databricks or Snowflake
• Knowledge of digital ad serving, tracking, and implementation

Responsibilities

• Build, refine, and maintain product roadmap for a suite of Performance Marketing tools focusing on paid media operations and optimization
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to execute roadmap strategy
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries and run Python and/or Spark scripts to verify data quality and uncover bugs
• Create Airtable processes that allow us to automate key media workflows
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

Benefits

• health and savings benefits
• educational opportunities
• special extras that only Disney can provide
• A bonus and/or long-term incentive units may be provided as part of the compensation package
• full range of medical, financial, and/or other benefits, dependent on the level and position offered

What This Job Offers

• Job Type: Full-time
• Career Level: Senior