Sr Analyst Marketing Analytics

Tyson Foods, Inc.•Springdale, AR

1d•Onsite

About The Position

The Sr. Analyst Marketing Analytics is responsible for leveraging marketplace analytics to drive strategic decisions and optimize marketing ROI for both the Tyson Enterprise and specific business units. This role is a gateway to our manager level positions, taking on more complex analytical tasks and providing deeper insights to support business growth. The individual will address both short-term and long-range strategic business questions, provide high-level forecasting for base brands and innovation, and develop actionable recommendations based on marketplace and consumer data. The Sr. Analyst will work closely with supplier agencies, internal marketing and business management teams, and cross-functional category team members such as sales, finance, and supply chain. This position reports to the Associate Director of Analytics and interacts independently with category team leadership and marketing with guidance from leadership. Contributes to projects driving state-of-the-art Insights and Analytics and functional initiatives.

Requirements

Bachelor’s degree in Economics, Statistics, Psychology, Marketing Research or related field.
Must have focused training in statistics and quantitative analysis.
2-4 years of experience in marketing analytics, preferably within the consumer-packaged goods or food service industries.
Must have good oral and written communication skills.
Demonstrated success in leveraging consumer insights to drive business results.
Able to develop objective point-of-view be seen as strategic thought leader on team and build constructive rapport with internal clients and outside research suppliers.
Excellent quantitative analytical ability required.
Strong technical skills e.g. Excel.
Deep knowledge of syndicated marketplace retail measurement data and consumer panels.
Needs knowledge of quantitative approaches used in: Marketing mix, marketing response measurement and marketing ROI optimization. Pricing and trade event response and optimization. Purchase need state segmentation market structure or consumer household segmentation. Test and learn approaches.

Nice To Haves

MBA or equivalent experience preferred.
IRI or Nielsen experience preferred.
Experience with marketplace data outside of CPG is valued.

Responsibilities

Deliver regular predictive analytics, business planning, and scenario analysis to address business issues and opportunities.
Maximize forecast accuracy to build team confidence and support strategic decision-making.
Make recommendations for new product launches and optimize support spending.
Perform analysis to test alternative marketing strategies, gain competitive intelligence, develop merchandising and pricing strategies, and identify white space opportunities.
Provide Consumer Insight contributions within cross-functional teams, partnering with Innovation, Marketing, R&D, Sales, on-site suppliers, agencies, and consultants.
Work with supplier partners to maximize project value and insights, managing projects within cost constraints.
Influence and leverage company marketplace analytics best practices, benchmarks, and policies.
Contribute to projects driving state-of-the-art insights and analytics initiatives.
Support Corporate Executive Reporting of marketplace performance and manage key syndicated research suppliers.
Provide ad hoc analytic support for key audiences across the organization, including the Executive and Prepared Leadership Teams, Investor Relations, and Corporate Finance.
Assist in the assembly, quality review, and distribution of Corporate Reporting, including Weekly Reports, Monthly Dashboards, and Industry Summaries.
Manage relationships and contracts with a subset of syndicated research suppliers, ensuring budget compliance and effective use of resources.
Maintain an external focus, contextualizing insights by integrating competitive and consumer trends into business discussions.
Lead business initiatives under the guidance of the Associate Director of Analytics, utilizing autonomous project management capabilities.