Sr Analyst-Digital Engagement

Lowe's Companies, Inc.•Mooresville, NC

4d•Onsite

About The Position

The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.

Requirements

Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
4+ years of relevant experience
4+ years of experience in retail industry
Experience with Adobe products (e.g., Adobe Analytics and Workspace)
Experience working with cross-functional teams

Responsibilities

Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
Serve as a mentor and subject matter expert for less experienced team members.