Sr. Analyst, Affiliate Marketing

Ovative Group•Minneapolis, MN

About The Position

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to digital marketing at Ovative Group can’t be found anywhere else. We measure and optimize at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. The Ovative Group Senior Analyst of Affiliate Marketing position is an opportunity for an experienced candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical and analytical thinking, has a good understanding of affiliate and partnership marketing, and is motivated by driving results for our clients. This role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts.

Requirements

2+ years of experience directly responsible for enterprise level digital media programs
Exceptional attention to detail paired with the ability to execute quickly & thoughtfully
Proactive and able to develop rapport and positive working relationships with team members, clients and publishers
Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
Proven track record of success driving strong positive results through digital marketing programs
Sound conceptual and analytical problem-solving skills
Strong verbal & written communication skills and client management skills
Ability to work independently and drive efforts from start to finish

Nice To Haves

Digital agency experience or digital lead on the client-side
Previous experience in performance marketing, retail, eCommerce, etc.
Experience identifying , communicating, and implementing publisher level strategies
Experience working directly in affiliate networks ( i.e. Rakuten, CJ, Impact, etc.)

Responsibilities

Affiliate strategy & thought leadership: Act as a subject matter expert for Affiliate strategies by continually evolving Ovative’s approach to best practices, managing planning and execution tools, and staying on top of emerging trends
Develop and drive forward Affiliate strategies and roadmaps aligned with client program growth goals
Understand and find synergies across Affiliate within the client mix in partnership with other team members
Thirst to find new and unique partnerships to drive forward client goals and initiatives
Performance media management & execution: Lead day to day management and optimization of Affiliate marketing campaigns with exceptional execution; including:
Planning, prioritization, and execution of campaign and roadmap tactics
Strategic partner identification, recruitment, activation, and optimization
Analyzing program performance and actioning on data and insights
Publisher agreements, billings, transaction inquiries, and compliance
Test ideation, planning, and management
Partner with our in-house measurement team to develop industry-leading measurement capabilities
Create proactive communications and POVs for internal teams and clients regarding Affiliate opportunities and other digital media topics
Vet and partner with new publishers, develop relationships with existing publishers, and foster strategic relationships with key publishers and tools that pull the channel forward
Client relationship management: Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals
Lead development and delivery of client-facing solutions, including: Clearly defining program objectives , tactics and KPIs
Developing and delivering client communication
Build strategies for clients and lead tactical planning and execution
Effectively manage & grow client relationship and establish trust and credibility
Strive to be the best interaction of the client’s day
Team leadership and employee development: Manage work independently with initial direction from manager
Regularly speak up, ask questions, and express your POV
Train and support new Ovative team members
Foster a culture of open communication and 360-degree feedback

Benefits

Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day