Sr. Analyst, Advanced Consumer Insights

Versant•New York, NY

2h•$100,000 - $120,000•Hybrid

About The Position

Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape. At Versant, data and consumer insights power how we connect with audiences across entertainment, news, sports, and digital experiences. As a Senior Analyst, Consumer Insights & Analytics, you'll help answer some of our most important business questions by combining consumer research with advanced analytics to uncover meaningful insights that influence strategic decision-making across the organization. Working within the Consumer Insights team and partnering closely with the broader Data Insights & Strategic Analytics organization, you'll leverage quantitative research, audience data, behavioral analytics, and business intelligence tools to understand consumer behavior, measure brand performance, identify emerging trends, and deliver actionable recommendations. This role is ideal for someone who enjoys solving complex problems, thrives in a data-driven environment, and can bridge technical analysis with compelling business storytelling.

Requirements

2+ years of experience in Consumer Insights, Marketing Analytics, Product Analytics, Business Intelligence, Decision Science, Data Analytics, or a related analytical discipline
Experience working with large, complex datasets and applying analytical thinking to solve business problems
Understanding of quantitative analytical methods such as regression, segmentation, clustering, key drivers, forecasting, price sensitivity, perceptual mapping, and/or other statistical techniques
Experience integrating multiple datasets to identify patterns, generate insights, and support strategic recommendations
Strong communication skills with the ability to present complex analytical findings to both technical and non-technical audiences
Experience in media, entertainment, streaming, consumer technology, or digital products
Demonstrated enthusiasm for audience research and passion for TV and digital media, including entertainment, sports, and/or news
Bachelor's degree or equivalent practical experience
Intellectual curiosity, strong attention to detail, and a collaborative, problem-solving mindset

Nice To Haves

Experience conducting or supporting quantitative research, including survey design, questionnaire development, data interpretation, and insight generation is a plus but not required
Experience with SQL and analytical programming languages such as Python or R is a strong plus but not required
Familiarity with research and analytics platforms such as Qualtrics, MRI-Simmons, YouGov, Displayr, Adobe Analytics, or similar tools is a plus but not required

Responsibilities

Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies
Design, execute, and analyze quantitative consumer research, including brand tracking, audience segmentation, competitive benchmarking, market sizing, and custom research initiatives
Apply statistical methodologies and analytical techniques – including but not limited to clustering, drivers, perceptual mapping, and price testing – to identify trends, quantify opportunities, and answer complex business questions
Help develop presentations and visualizations that communicate findings in a clear, actionable way
Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations
Partner with research vendors and the wider team to administer and operate ongoing tracking studies while ensuring data quality and methodological rigor
Synthesize information and evaluate data from multiple datasets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends
Collaborate with stakeholders across Product, Marketing, Programming, Strategy, Research, and Data organizations to influence business decisions
Translate technical analyses into business insight and recommendations that support audience growth, content strategy, and brand performance
Stay informed on evolving consumer behaviors, media trends, and analytical best practices to continuously improve research capabilities
Assist with team project management and administrative duties as needed