Sponsorship Marketing Manager- HLTH

Hyve Group Ltd•Miami, FL

7d•Hybrid

About The Position

The Sponsorship Marketing Manager owns marketing’s contribution to sponsor revenue across Hyve’s US events: HLTH USA, ViVE and Behavioral Health Tech (BHT), as well as coordination with the HLTH Community Platform and HLTH Europe teams. The role builds prospect data, runs campaigns that generate qualified leads, hands leads to sales, and reports marketing’s contribution to pipeline and closed revenue. It also supports sponsor success and renewal by helping sponsors realize value after signing. The role is highly data-focused and uses Salesforce and HubSpot daily, alongside Excel or Google Sheets for building and cleaning target lists, reconciling CRM data, modeling pipeline and validating reporting. The manager develops event-specific sponsor and exhibitor marketing programs, maintains sponsor data quality and attribution, produces recurring funnel reports, enables sales, manages campaigns and budgets, and coordinates outreach across brands to provide a consistent view of shared sponsors and prospects. The position reports to the Director, USA Events Marketing and works closely with US sponsorship sales, the HLTH Community Platform and HLTH Europe teams.

Requirements

Bachelor’s degree or equivalent experience.
At least 4 years of experience in B2B marketing, including at least 2 years in sponsorship, exhibitor or B2B demand generation.
Hands-on Salesforce experience, including building reports and dashboards; working with accounts, contacts, leads, opportunities and campaigns; and understanding campaign attribution.
Advanced Excel or Google Sheets skills, including pivot tables, XLOOKUP or INDEX/MATCH, SUMIFS and COUNTIFS, cleaning and deduplicating large lists, and building understandable models.
Experience with list-building and enrichment tools such as ZoomInfo or Clay.
A track record of data builds, nurture, MQL definitions and sales handoffs, with reporting on conversion rates, cost per lead and pipeline.
Working knowledge of privacy and email marketing rules, including GDPR, CAN-SPAM and US state laws such as the CCPA.
Clear B2B writing skills across email, web, LinkedIn and outbound, and experience briefing creative teams, agencies or freelancers and keeping projects on deadline.
Ability to travel to HLTH USA, ViVE and BHT, plus occasional team and sales meetings.
Commercially minded, with a focus on pipeline, revenue and rebooking.
Trusts and verifies data, reconciles it before reporting, and communicates results honestly.
Organized and reliable, delivering work on time and to a consistent standard.
Tech-curious and willing to adopt AI tools to streamline workflows and improve efficiency.
Collaborative and trusted, able to build strong working relationships and communicate clearly with sales and partner teams.
Calm under pressure, able to handle ambiguity and make decisions under deadline.

Nice To Haves

Events or media experience.
Experience with SQL, BigQuery, Looker Studio or Swoogo.
Interest in healthcare or experience marketing into a comparable regulated market.

Responsibilities

Run sponsor and exhibitor (SPEX) lead generation for HLTH USA, ViVE and BHT, including data builds, nurture, MQL qualification, sales handoff and reporting in line with Hyve’s lead management standards.
Own sponsor-side ideal customer profiles for each event and tailor data builds, segments and messaging to each event’s buyers.
Build event-specific SPEX marketing calendars around prospectus launches, pricing deadlines, product launches and floor plan milestones.
Deliver sponsor and exhibitor rebooking campaigns with sales, both onsite and after events.
Run outbound campaigns to competitor-event sponsors, lapsed accounts and cross-event prospects, and re-enrich cold contacts to identify new contacts, companies or decision makers.
Build account intelligence and support account-based marketing plays for priority targets with sales.
Maintain sponsor data quality in Salesforce and HubSpot, including lead source, lifecycle stage and campaign attribution, and resolve duplicates and sync errors.
Ensure inquiries reach the appropriate event sales or Community Platform team, pass correctly into Salesforce and HubSpot, and are tracked for speed to lead.
Build and clean target lists in Excel or Google Sheets using past sponsor lists, competitor exhibitor lists and enrichment tools, and load them into Salesforce.
Align with sales on SPEX funnel definitions, including inquiry, MQL, SQL, opportunity and closed won.
Produce weekly SPEX reports for each event covering leads by source, conversion, speed to lead, pipeline, influenced revenue and pacing against the prior year.
Conduct post-event SPEX analysis of rebookings, churn and revenue-producing channels, and apply findings to the next cycle.
Produce event sales toolkits, including prospectus updates, audience reports, case studies, media kits and sales FAQs.
Pull and verify attendee data from Swoogo so audience claims to prospects are accurate.
Manage sponsor comp codes and help sponsors promote their presence and fill onsite activities, including ensuring the appropriate attendees are invited to sponsored workshops when applicable.
Collect sponsor results and feedback to support renewal cases.
Plan SPEX campaigns across email, social and paid channels around launches, deadlines and rebooking, working with the digital team and agencies.
Own sponsorship pages on each event website, keeping content current and improving conversion through page and form testing, clearer calls to action and analytics.
Monitor channel performance, including cost per lead and cost per opportunity, and shift budget toward channels producing pipeline.
Manage SPEX marketing spend and specialist agencies against budget and scope.
Coordinate with HLTH Community Platform and HLTH Europe marketing managers on shared sponsors and prospects to align outreach and messaging.
Route webinar and platform sponsors who are not yet event opportunities into appropriate event marketing campaigns, confirm sales follow-up and conduct marketing outreach when sponsors go quiet.
Learn the platform’s year-round sponsorship products to identify cross-sell opportunities between events and the platform.
Share sponsor and prospect data across teams so they work from a common view of each account.