Sponsorship Marketing Manager- HLTH

Hyve Group Ltd•New York, NY

6d•Hybrid

About The Position

The Sponsorship Marketing Manager owns marketing’s contribution to sponsor revenue across Hyve’s US health technology events: HLTH USA, ViVE and Behavioral Health Tech (BHT). The role builds prospect data, runs campaigns that generate qualified leads, hands leads to sales, and reports marketing’s contribution to pipeline and closed revenue. It also supports sponsor success and renewals by helping sponsors achieve value after signing. The work is highly data-focused and involves daily use of Salesforce and HubSpot, along with frequent Excel or Google Sheets work to build and clean target lists, reconcile CRM data, model pipeline and validate reporting. The role reports to the Director, USA Events Marketing and works closely with US sponsorship sales, the HLTH Community Platform and HLTH Europe teams. It coordinates campaigns and shared sponsor and prospect data across brands, while supporting cross-selling between events and the platform’s year-round sponsorship products. The position is responsible for sponsorship lead generation and data quality, sales enablement, sponsor rebooking and success, campaign planning and budget management, and performance reporting. It also involves travel to HLTH USA, ViVE and BHT, as well as occasional team and sales meetings. The role is hybrid. The approximate salary is $85,000 based on experience, with eligibility for a competitive bonus structure.

Requirements

Bachelor’s degree or equivalent experience.
At least 4 years of B2B marketing experience, including at least 2 years in sponsorship, exhibitor or B2B demand generation.
Hands-on Salesforce experience building reports and dashboards and working with accounts, contacts, leads, opportunities and campaigns; understanding of campaign attribution.
Advanced Excel or Google Sheets skills, including pivot tables, XLOOKUP or INDEX/MATCH, SUMIFS and COUNTIFS, cleaning and deduplicating large lists, and building clear models.
Experience with list-building and enrichment tools such as ZoomInfo or Clay.
Demonstrated experience with data builds, nurture, MQL definitions and sales handoff, with reporting on conversion rates, cost per lead and pipeline.
Working knowledge of privacy and email marketing rules, including GDPR, CAN-SPAM and US state laws such as CCPA.
Strong B2B writing skills across email, web, LinkedIn and outbound, plus experience briefing creative teams, agencies or freelancers and managing deadlines.
Ability to travel to HLTH USA, ViVE and BHT, plus occasional team and sales meetings.
Commercial mindset focused on pipeline, revenue and rebooking.
Data-minded approach, including reconciling data before reporting and presenting results honestly.
Organized and reliable, with the ability to deliver on time and to a consistent standard.
Collaborative communication skills and ability to build trusted working relationships with sales and partner teams.
Ability to handle ambiguity and make decisions under deadline.

Nice To Haves

Events or media experience.
Experience with SQL, BigQuery, Looker Studio or Swoogo.
Interest in healthcare or experience marketing into a comparable regulated market.
Willingness to adopt AI tools to streamline workflows and drive efficiency.

Responsibilities

Run sponsor and exhibitor (SPEX) lead generation for HLTH USA, ViVE and BHT, including data builds, nurture, MQL qualification, sales handoff and reporting.
Own sponsor-side ideal customer profiles and tailor data builds, segments and messaging to each event’s buyers.
Build event SPEX marketing calendars around prospectus launches, pricing deadlines, product launches and floor plan milestones.
Deliver rebooking campaigns for current sponsors and exhibitors with sales, onsite and post-event.
Run outbound campaigns to competitor-event sponsors, lapsed accounts and cross-event prospects; re-enrich cold contacts to identify new contacts, companies and decision makers.
Build account intelligence and support account-based marketing plays for priority targets with sales.
Maintain sponsor data quality in Salesforce and HubSpot, including lead source, lifecycle stage and campaign attribution; resolve duplicates and sync errors.
Route inquiries to the appropriate event sales or Community Platform team, ensure they pass correctly into Salesforce and HubSpot, and track speed to lead.
Build and clean target lists using past sponsor lists, competitor exhibitor lists and enrichment tools, then load them into Salesforce.
Align with sales on SPEX funnel definitions so both teams report consistent inquiry, MQL, SQL, opportunity and closed-won figures.
Produce weekly SPEX reports for each event, covering lead sources, conversion, speed to lead, pipeline, influenced revenue and pacing against the prior year.
Conduct post-event SPEX analysis of rebooking, churn and revenue-producing channels, and apply findings to future campaigns.
Produce event sales toolkits, including prospectus updates, audience reports, case studies, media kits and sales FAQs.
Pull and verify attendee data from Swoogo to substantiate audience claims to prospects.
Manage sponsor comp codes and help sponsors promote their presence and fill onsite activities, including ensuring appropriate attendees are invited to sponsored workshops when applicable.
Collect sponsor results and feedback to support renewal cases.
Plan SPEX campaigns across email, social and paid channels with the digital team and agencies.
Own sponsorship pages on event websites, keeping content current and improving conversion through page and form testing, clearer calls to action and analytics.
Monitor channel performance, including cost per lead and cost per opportunity, and shift budget toward campaigns that produce pipeline.
Manage SPEX marketing spend and specialist agencies against budget and scope.
Coordinate with HLTH Community Platform and HLTH Europe marketing managers on shared sponsors and prospects to align outreach and messaging.
Ensure webinar and platform sponsors who are not yet event opportunities enter the appropriate event marketing campaigns; coordinate sales follow-up and conduct marketing outreach when sponsors go quiet.
Understand the platform’s year-round sponsorship products and identify cross-sell opportunities between events and the platform.
Share sponsor and prospect data across teams so they work from a consistent account view.
Travel to HLTH USA, ViVE and BHT, plus occasional team and sales meetings.