Sponsorship Activation Program Manager

FM•Johnston, RI

5h•Hybrid

About The Position

FM is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles. We are looking for a driven and enthusiastic Sponsorship Activation Program Manager, to lead strategy and help support the execution of FM’s sponsorship portfolio. This role will support FM’s sponsorship team, serving as the lead for designated activations and initiatives across our national sponsorships' portfolio. FM’s current portfolio includes The LPGA Tour, Boston Common Golf and player ambassadors Rory McIlroy, Megan Khang, Lottie Woad and Brad Faxon. FM’s sponsorships aim to deliver unique experiences to help deepen client relationships and showcase FM capabilities through impactful brand messaging. We are looking to maximize our sponsorship investments and potentially enter other similar investments in future years. The ideal candidate has experience managing sports sponsorship strategy/execution in house at a large B2B brand, preferably financial services. The candidate has a strong strategic mindset with a can-do attitude to be able to design, influence and deliver upon our sponsorship objectives. If you are someone who has experience with brands in the B2B space and Sports Properties and Teams (e.g. PGA TOUR, WNBA, MLB), please consider applying.

Requirements

Bachelor's degree required, with a focus in Marketing, Business, Sports Marketing, or Communications.
7-10+ years' work experience with focus area in sponsorship, large-scale events, and experiential marketing/partnerships in house at a large B2B brand, preferably financial services. Agency experience helpful.
Proven track record in managing external partners, large-scale cross-functional teams and agency partners across brand, experiential, media, content and PR.
Proven track record of successfully delivering high-profile projects within tight deadlines and budget constraints and measuring and optimizing marketing investment ROI.
Expert in navigating grey space and building a strategy from the ground up that delivers on team objectives.
B2B experience with a focus on C-Suite engagement and business growth.
Ability to create a KPI measurement plan for sponsorships, analyze campaign data against these KPIs, identify insights and create clear reporting.
Maintain balance while managing various work streams while demonstrating strong leadership and composure.
Strong communication skills (written and verbal), as well as executive presence.
Focus on innovation and constant appetite to know and learn more about the industry.
Strong measurement and analytical skills.
Solid understanding of the business priorities of FM and its various business units.
Demonstrated project management skills.
Strong interpersonal skills-demonstrated teamwork skills.
Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills.

Nice To Haves

Insurance and/or financial services industry sponsorship experience.
General experience working with major sponsorships particularly in sports.
Global experience in a corporate environment.

Responsibilities

Create, develop, and deliver comprehensive sponsorship activation plans for FM’s sponsorship portfolio, aligning with overall corporate objectives, business goals and stakeholder needs.
Assist in execution of multi-channel sponsorship activation plans including brand, digital/social strategy, client experience, paid/earned amplification and internal comms.
Develop relationships across FM (Operations, Client Services, Marketing, Senior Management) to manage strategic sponsorship programs in support of business priorities relating to clients, prospects and brokers.
Collaborate and partner with internal and external resources to deliver best-in-class plans and outcomes, from briefing through execution and measurement.
Manage relationships with external sponsors’ teams to maximize FM’s investment and goals.
Coordinate with FM’s Marketing Department (Brand, PR and comms) and teams on social media plans, press releases, and relevant media opportunities to support FM’s sponsorship portfolio.
Ensure sponsorship assets are developed, reviewed, and delivered according to schedule.
Manage large scale budgets and report ongoing status ensuring close understanding of internal processes and ensuring program/project comes in at or under budget.
Manage athlete and partnership contractual agreements and contracts.
Communicate regular updates and full activation plans in a strategic, clear manner to Sponsorship, Marketing and senior leadership.
Support sponsorship portfolio measurement to recap both qualitative and quantitative metrics. Assist in gathering performance data, insights, and competitive examples to help inform future activation plans. Maintain trackers, reports, and summaries for senior team and leadership visibility.
Represent FM and our brand within the sports industry to deepen relationships, knowledge, and understand potential future opportunities.
Contribute to management of agency and vendor relationships.
Serve as resource by advising on global opportunities, ensuring activation plans are present in target markets, while understanding localization preferences in non-U.S. markets.
Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure message consistency and best-in-class client experience.
Develop a good understanding of client and partner needs and the Client Service and Sales processes to ensure the needs of the business are addressed.