Specialist, Social

Known•New York, NY

7d•$80,000 - $90,000•Remote

About The Position

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Social team. This position is responsible for the creation, maintenance, and optimization of our social ad campaigns, using analytics, automation, and piloting internal tools. While they will be working in a team with at least one more senior member, this position is assuming experience executing and reporting on paid social campaigns, and therefore some ability to do so independently. Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role. Being a Senior Specialist at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our social analysts many times work directly with clients, attending client meetings and presenting recommendations and results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign optimizations.

Requirements

2-3 years of professional experience working directly with paid campaigns on Social Media platforms such as Meta, YouTube, LinkedIn, Reddit, or TikTok, X
2+ years professional experience in analytics, advertising, ad tech, or media
Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results
Understanding of the fundamentals of social media advertising
Knowledge and in-platform experience with Facebook/Instagram, YouTube, TikTok, Reddit, or LinkedIn
High proficiency with Excel
Strong math and statistics foundational knowledge
Proven ability to work independently and efficiently
Attention to detail
Time management
Excellent verbal and written communication
Experience presenting work to internal teams and clients and the desire to develop this area
Aptitude for deeply interpreting data/analytics

Nice To Haves

Experience managing paid social campaigns through Sprinklr a huge plus
Prior agency experience is a plus

Responsibilities

Leading in all elements of a social campaign launch, including campaign setup, ad trafficking, and QA across platforms like Meta, TikTok, Reddit, Pinterest, YouTube, or Snap.
Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
Ideate on new analytical methodologies for optimizing our campaigns
Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
Management of media finance and billing needs for paid social campaigns
Staying current with these latest in industry changes as far as it pertains to social media wand AI enhancements.