Social Specialist

Colgate•Overland Park, KS

12h•Hybrid

About The Position

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. At Hill’s, the purpose is to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. The Social Specialist, reporting to the Senior Manager, Social & Content, is responsible and accountable for planning and executing content development, deployment, and management of external content partnerships across Social and owned platforms. This role will work with various marketing teams, cross-functionality, and agency resources to execute strategies that support growth plans.

Requirements

Bachelor's Degree
3+ years of experience in digital marketing with hands on optimization and content creation experience

Nice To Haves

MBA and/or Diplomate degree
Understanding of agile methodology and process
Knowledge of social platform best practices
Subject matter expertise in SEO, paid media, and CRM touchpoints
Experienced public speaker and/or PR-related skills and training
Digital literacy pertaining to either the nutrition, commercial, and/or and veterinary space.

Responsibilities

Lead content efforts across consumer and professional target audiences.
Content streams to include social content, email content, and influencer programs for both organic and paid placements.
Leverage target audience insights, search data, CRM data, and more to drive content strategy, topic selection, and activation on always-on channels.
Manage a supporting agency team for content development and collaborate with internal stakeholders to understand business priorities.
Identify and secure key partnerships with platforms, influencers, and content hubs that align with brand growth audiences in order to extend reach and engagement outside of owned ecosystems.
Manage vendors and provide reporting of effectiveness of content partnerships.
Monitor social media discussion on the category, competitors and brand using social listening tools.
Share regular performance updates and help define best practices to scale to global markets.