Specialist - Social Media Community Management
About The Position
MSC Cruises, the world’s third largest cruise line brand is expanding its Marketing team in the USA. Reporting to the Manager, Social Media, the Specialist, Social Media Community Management will be responsible for managing the social media community across various platforms including Facebook, Instagram, TikTok and X. This role focuses on community management and engagement, social customer care and general social support. The specialist will work closely with the Social Media Specialist & Social Media Manager to ensure a cohesive community management process. This is a hybrid position requiring 4 days per week in the office, in Miami.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field; or equivalent combination of education and experience.
- 2+ years of experience in social media community management or a related field.
- Demonstrated experience managing social media communities for brands.
- Active social media user with a strong understanding of various platforms, including Facebook, Instagram, TikTok, and X.
- Familiarity with social media management tools such as Hootsuite, Sprout Social, Emplifi or similar.
- Excellent verbal and written communication skills.
- Strong interpersonal skills with the ability to work effectively with internal teams and external partners.
- Ability to multitask and prioritize in a dynamic, fast-paced environment.
- US Passport or US Permanent Resident
Responsibilities
- Engage daily with the social media community across all channels (Facebook, Instagram, TikTok, X, Threads and YouTube) to foster a positive and interactive environment.
- Lead community engagement on TikTok—including trend-based, proactive commenting and engagement strategies.
- Monitor social media channels for user comments, messages and tagged posts and respond in a timely and professional manner.
- Work directly with customer service team to drive forward social customer care processes & issue resolution.
- Assist in developing and implementing community management strategies to increase engagement and follower growth.
- Request, manage and update user-generated content (UGC) library.
- Assist in crisis management and monitor brand reputation on social media channels.
- support social content, including post mockups, asset sourcing, sound selection, and basic content support.
- Assist with invoices, general administrative tasks, and other social team support as needed.
- Pull data and insights from social media listening platforms and other social channels.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
