Social Media & Community Specialist - Barebells

Vitamin Well Group•Los Angeles, CA

7d•Onsite

About The Position

We are looking for a Social Media & Community Specialist to join the Vitamin Well USA marketing team, specifically to support Barebells. This role will be responsible for shaping how Barebells products shows up culturally and creatively across social platforms, with a focus on Instagram & TikTok. Reporting into the Head of US Marketing, this role owns day-to-day social execution while partnering closely with the global creative team, to ensure our platforms are dynamic, relevant, and aligned with our brand strategy. You will manage social media for Barebells specifically in the US market. This position is based out of our Marina Del Rey, CA office and is a 5 day in-office role.

Requirements

2+ years experience in social media, marketing, or brand support roles
Strong understanding of Instagram, TikTok, and Facebook, including trends, formats, and best practices
Excellent organizational and time-management skills
Strong visual sensibility and attention to detail
Clear and confident communicator, both written and verbal
Comfortable working cross-functionally in a fast-moving, collaborative environment
Passion for culture, brand building, and digital storytelling

Nice To Haves

Experience in CPG, food & beverage, lifestyle, or wellness brands preferred
Interested in sports, wellness, or performance culture and have experience working with influencers.

Responsibilities

Lead a social-first strategy where community is treated as a key brand channel, not just a response function
Define how the brand shows up in conversation—& across all social platforms
Act as the internal voice of the community
Own day-to-day community management across all platforms, ensuring timely, thoughtful, and on-brand engagement
Actively participate in conversations by responding to comments, DMs, mentions, tags, and UGC in a way that feels human, culturally aware, and brand-forward
Identify opportunities to turn engagement into storytelling: spotting standout comments, fans, and moments worth amplifying
Develop creative approaches to community interaction, including reactive replies, social-first moments, and platform-native conversation tactics
Monitor sentiment, trends, and feedback to identify opportunities, risks, and areas for brand growth
Create, curate, and publish content that sparks conversation, invites participation, and strengthens emotional connection with our audience
Ensure a strong, intentional content mix across product, lifestyle, culture, ambassadors, events, retail, and e-commerce
Continuously test new formats, storytelling approaches, and interactive content to deepen community engagement
Ensure tone of voice is consistent yet flexible—able to adapt to humor, trends, and cultural moments while staying true to the brand
Stay deeply tapped into platform behavior, emerging trends, and cultural moments to identify when and how the brand should show up
Lead real-time and reactive content moments that feel authentic and community-driven—not overly branded
Activate community around launches, events, partnerships, and ambassador moments—before, during, and after