Social Media Community Specialist

Blue Cross Blue Shield of Michigan•Detroit, MI

11d

About The Position

Responsible to write, edit and proofread content for a variety of internal and/or external communications. Write clear and compelling content while maintaining a consistent brand voice. Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented. Research and produce communications content that is informational, educational and drives engagement. Develop and deliver presentations to internal team members and leadership. Research targeted audiences and suggest communication channels. Support special projects as assigned. Generate ideas to improve communication processes and delivery methods. Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives. Manage the company’s social media community across all organic platforms, monitoring comments, messages, and mentions, and responding or routing inquiries to appropriate internal partners or customer service representatives. Own and maintain the social media content calendar, including scheduling, drafting, and publishing copy; utilizing internal tracking tools to categorize content for performance analysis. Serve as liaison between the social media team and cross‑functional partners to generate, refine, and execute content ideas that align with brand objectives. Conduct real‑time social listening during major events and crisis situations; compile and present concise activity summaries and insights to leadership. Produce regular performance reports on organic social media metrics (reach, engagement, sentiment, etc.) and recommend optimization tactics based on data trends. Stay current on platform‑specific best practices, algorithm changes, and emerging social media trends to ensure the brand’s organic presence remains competitive and effective. Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth. Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries. Provide insights on social media community feedback and online reviews.

Requirements

Bachelor's degree in English, Journalism, Communications or related field is required.
Three (3) years of professional communications experience is required.
Advanced copywriting, editing and written communication skills.
Intermediate oral communication skills.
Advanced Microsoft Word and intermediate PowerPoint skills.
Intermediate knowledge of multimedia technologies.
Ability to manage multiple priorities concurrently while meeting deadlines.
Ability to work independently and in a team environment.
Ability to establish and maintain positive relationships within the organization and community.
Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite, Buffer) and native scheduling tools.
Strong analytical ability to interpret organic social metrics and translate findings into actionable recommendations.

Nice To Haves

Previous experience working in the healthcare industry is preferred.

Responsibilities

Write, edit and proofread content for a variety of internal and/or external communications.
Write clear and compelling content while maintaining a consistent brand voice.
Proofread internal and external communications content for clarity, tone, style and grammar
Research and produce communications content that is informational, educational and drives engagement.
Develop and deliver presentations to internal team members and leadership.
Research targeted audiences and suggest communication channels.
Support special projects as assigned.
Generate ideas to improve communication processes and delivery methods.
Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.
Manage the company’s social media community across all organic platforms, monitoring comments, messages, and mentions, and responding or routing inquiries to appropriate internal partners or customer service representatives.
Own and maintain the social media content calendar, including scheduling, drafting, and publishing copy; utilizing internal tracking tools to categorize content for performance analysis.
Serve as liaison between the social media team and cross‑functional partners to generate, refine, and execute content ideas that align with brand objectives.
Conduct real‑time social listening during major events and crisis situations; compile and present concise activity summaries and insights to leadership.
Produce regular performance reports on organic social media metrics (reach, engagement, sentiment, etc.) and recommend optimization tactics based on data trends.
Stay current on platform‑specific best practices, algorithm changes, and emerging social media trends to ensure the brand’s organic presence remains competitive and effective.
Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth.
Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries.
Provide insights on social media community feedback and online reviews.