Social Community Management Specialist

Hart•Detroit, MI

3d•Hybrid

About The Position

This role serves as direct social media support for clients utilizing our social media services, primarily community management (75% of work) and social listening (25% of work). The Community Managers should be experienced in the following community management best practices: response matrix development, daily monitoring and responding, escalating responses for approval, crisis communication support, engaging with social followers and audiences, identifying trending opportunities, and after-hour event support as-needed. They should be knowledgeable of social media trends and slang, with strong writing and proofreading skills. They should also be well versed in all major social platforms (Facebook, Instagram, TikTok, YouTube, Pinterest, Reddit, etc.) and social publishing tools (Sprout, Hootsuite, Brandwatch, etc.). They should also be experienced in social listening as it largely supplements community management insights through sentiment tracking, keyword analysis, share of conversation, key topics/ insights, and more.

Requirements

Bachelor's degree in communications, marketing, journalism, public relations or related field
Background in content management and/or copywriting
Experience in Facebook & Instagram (required), as well as LinkedIn, Reddit, and others
Strong communicator, detail oriented
Ability to work independently

Nice To Haves

Prior experience in spirits and/or liquor industries not necessary but preferred

Responsibilities

Community management lead for key account: ongoing monitoring/response based on response matrix, and additional support during key events
Build and apply understanding of clients’ business, brand/tone to recommend updates to response matrices and suggest additional response approaches
Additional social listening/monthly compilation of insights and recommendations
Participation in virtual and in-person meetings with the client
Directs the agency’s approach around customer care and community management
Keep up-to-speed on industry and platform changes, incorporating industry standards and best practices
Develops frameworks and infrastructure documents to align client/agency
Supports the evaluation of media tech stack/solutions that assist role
Supports broader team with brand social and channel strategies
Ability to analyze dashboards and reports for internal/external distribution that include in-depth insights and recommendations for growth
Additional responsibilities as needed: presentations, social post publishing, event support
Represents activities via presentations to internal teams and clientele
Competitive mindset to deliver leading results on behalf of Hart’s clientele
Understands brand voice and personality and is able to execute that voice based on channel audiences

Benefits

A fruitful salary, perks, 401K, and benefits package.
A hybrid work environment.
Generous amount of paid time off annually + paid holidays.
Flexible spending accounts for health and dependent care.
Health Savings Account option with employer match.
Paid short-term and long-term disability coverage.
Daily snacks, beverages, and full access to our on-site tavern and lounge.
An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.
We employ great people from an ever-widening variety of backgrounds – not just because it’s the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more.
Hart is an equal opportunity employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.