Social Media Management Specialist

MSC Cruises•Fort Lauderdale, FL

13d

About The Position

MSC Cruises is looking for a Social Media Specialist to join its growing U.S. Social Media team. The Specialist is an avid user of social media and is up to date on latest social trends. The Specialist will ideate and brief in social content ideas as well as manage the social media content calendar and interact with the community daily. As part of the Social Media Team, this role will work cross-functionally with both internal and external teams.

Requirements

Bachelor's degree in Advertising, Marketing, or related field.
3-4 years of social and community management experience, preferably at an agency or brand, working across key platforms including Instagram, Facebook, YouTube and TikTok.
An ability to analyze qualitative social listening data and provide insights that drive overall social and community growth and product development as well as fuel creative/content optimizations.
Experience working across cross-functional partners and agencies to create integrated campaigns and content that engages across social platforms.
Strong collaborator and project manager with exceptional verbal and written communication skills.
Ability to work under pressure and meet tight deadlines while managing multiple priorities.
Knowledge of native social media business managers and different social platforms and tools such as: Emplifi, Sprout Social, Hootsuite.
Must be up to date on latest social media trends and cultural moments.
Must have an affinity for/be a daily user of TikTok.
US Passport or US Permanent Resident

Responsibilities

Agency Briefing: Brief external agencies and internal creative teams on social media assets, messaging, and creative requirements.
Content Ideation: Assist in content ideation and creation for social media content that aligns with brand objectives.
Content Calendar Management: Manage and maintain all content calendars ensuring content and copy has been optimized by channel.
Asset Management and Auditing: Organize and maintain structured filing system for social media assets. Audit content for music edits to syndicate content across different channels.
UGC Management: Monitor social media channels for compelling content, request content rights and incorporate secured UGC content into ongoing content calendar.
Scheduling & Publishing: Use social media tools to schedule and publish content throughout all channels in alignment with social media calendar.
YouTube Management: Manage and organize YouTube; Upload YouTube videos as requested for marketing needs, ensuring descriptions, thumbnails and viewing settings are accurately set.
Tracking: Generate UTM tracking links for campaign performance tracking on social media.
Community Management: Day-to-day community management of all MSC Cruises US social media channels – includes community interaction, social monitoring, influencer reposting.
Trends: Stay updated with emerging social media trends, best practices, and platform updates.