Social Media Specialist

Brinkley RVGoshen, IN
2d

About The Position

Calling all creative storytellers with a social media obsession! Brinkley RV, a trailblazer in the RV industry, is seeking a passionate and talented Social Media Specialist to join our dynamic marketing team. If you live and breathe social media, have a flair for storytelling, and thrive on creating engaging content, this role is tailor-made for you!

Requirements

  • A Social Media Mastermind: You understand the latest social media trends and can tailor content for different platforms to maximize engagement with a strong understanding of best practices and algorithms.
  • Collaborative Storyteller: You are a creative thinker who can brainstorm engaging content and effectively communicate Brinkley's story across all marketing channels.
  • Content Creation Pro: You have 2+ years of experience crafting compelling social media content in a similar role.
  • Design and Media Savvy: You possess a working knowledge of photo and video shoots and proficiency in design software (Adobe Creative Suite).
  • Master Communicator: You have excellent writing and storytelling skills with a keen eye for aesthetics.
  • Adobe Creative Suite, including InDesign & Photoshop
  • Microsoft Office Suite, including Excel
  • Facebook + Groups, Instagram, TikTok, YouTube, Threads, LinkedIn, Pinterest, Sprout, & Meta Business Suite
  • Mailchimp

Nice To Haves

  • Star Power Optional (But Seriously a Plus): We love on-screen dynamos who can connect with our audience and whose genuine, naturally captivating presence lights up the screen.
  • Camping Enthusiast a Plus: We’d love to add more team members who enjoy the great outdoors.

Responsibilities

  • Social Media Guru: Craft a captivating post schedule that showcases the Brinkley brand, authentically telling our story and highlighting the features and benefits of each RV we build.
  • Storytelling Superhero: Bring creative ideas and writing skills to the table to share how Brinkley is redefining the RV experience.
  • Design Dynamo: Design eye-catching visuals for social media posts and newsletters.
  • Go Live and Thrive: Liven up our social feeds with RV walkthroughs and how-to videos and even assist with virtual training sessions.
  • Measure Up: Track social media analytics to make sure our content is hitting the mark.
  • Photo & Video Visionary: Assist in the development and production of photography and video content for social media and our website, including sales videos, testimonials, product demos, and lifestyle stories.
  • Content Crusader: Help keep marketing materials on our website and dealer portal fresh and current.
  • Be an Online Brand Advocate: Assist the Sales & Marketing team in building relationships and fostering conversations in our communities and our valued partner’s comment sections.
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