Social Media Specialist

GARY ROME HYUNDAI INC • Holyoke, MA

1d • $50,000 - $60,000

About The Position

Are you the person who sees a great moment and immediately thinks “this would crush on TikTok”? Do you love creating content, telling stories, and watching engagement climb? If so — we want you on our team. Gary Rome Auto Group is looking for a Social Media Leader who’s equal parts creative, organized, and plugged into trends to help bring our brands to life across social platforms.

Requirements

• You love social media and actually use it
• You know how to shoot and edit content on your phone
• You’re comfortable being on camera and directing others to be
• You can balance creativity with deadlines
• You’re proactive, organized, reliable, and follow through
• You enjoy working with people and capturing authentic moments

Nice To Haves

• Know Canva, CapCut, Adobe Suite, or similar tools
• Understand what makes content engaging and why
• Have experience with automotive, retail, or local business brands
• Love community events and storytelling
• You have experience managing business social accounts

Responsibilities

• Create engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and beyond
• Film and edit short-form videos, reels, stories, and posts
• Build and manage a content calendar that supports sales, service, community events and company culture
• Write authentic captions, not corporate
• Spot trends early and put your own spin on them
• Engage with followers, respond to comments/messages, and help grow our community
• Collaborate with sales, service, and carwash teams to highlight real moments and real people
• Track what works, what doesn’t, and bring ideas to improve performance

Benefits

• A creative role with real freedom to try ideas
• A fast-paced, fun environment
• Support from leadership that genuinely values creativity and new ideas
• A job where no two days look the same

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed