Social Media Specialist

Populous•Kansas City, KS

22h•Hybrid

About The Position

We design places where people love to be together. Populous is a global design firm that began with a singular focus: to draw people together around the things they love, through experiences that capture all the senses, amplifying the atmosphere of excitement and pure joy shared in human moments. We’ve designed and delivered some of the world's most memorable civic, sports and entertainment buildings, from iconic stadia to ground-breaking live music venues. Populous is where architects and designers of all kinds create moments bigger than ourselves. We offer the best of both worlds: the resources and impact of the global design giants and the tightly knit atmosphere and growth opportunities of smaller firms. We are looking for a Social Media Specialist to develop high-quality social media strategies and content to drive engagement, conversions, and long-term brand growth across multiple platforms. Our preferred candidate is certified in digital marketing or social media marketing. They will have prior experience working on a global team in the AEC industry or in sports, entertainment or live events.

Requirements

Proven social media strategist with deep knowledge of content planning, platform algorithms, audience behavior and integrated campaign development aligned with business goals.
Proficiency with social media management tools (e.g. Sprout, paid ads) and strong understanding of algorithms, AI and SEO to create engaging content.
Understanding of social media KPI’s.
Skilled in content strategy and creation with an ability to leverage data and insights to inform decision making.
Community management expertise that builds authentic relationships.
Highly adaptable and communicative with a creative and collaborative mindset.
Highly organized and skilled in project management, able to juggle multiple campaigns.
Highly self-motivated and capable of thriving in a fast-paced, deadline-driven environment.
Accredited bachelor’s degree (or equivalent) in marketing, communications, journalism or related field.
5+ years of experience developing and executing both organic and paid social media strategies that drive engagement, conversions and long-term brand growth across multiple platforms.
Experience using InDesign and Photoshop.

Nice To Haves

Certification in digital marketing or social media marketing is preferred.
Global team experience is preferred.
Sports, entertainment, live event or AEC experience is preferred.

Responsibilities

Create compelling image-based, multimedia and written content informed by strategy, audience insights and performance data.
Building authentic relationships with audiences through active engagement, moderation, and timely responses that foster loyalty and trust.
Ensuring social media content adheres to Populous’ brand identity.
Monitoring and interpreting analytics, identifying trends and translating insights into actionable optimizations for improved performance.
Ownership and maintenance of social content calendars, ensuring consistent cadence, campaign alignment and timely execution while working with internal and external stakeholders.