Social Media Specialist

Empire State Realty Trust • New York, NY

7d • $65,000 - $75,000

About The Position

The Social Media Specialist will play a pivotal role in ESRT's digital presence through social media storytelling across real estate, corporate news, and events, this role will also oversee the influencer marketing program for the Empire State Building Observatory’s social channels . Influencer partnerships should be informed by their ability to drive ticket sales at the observatory. Reporting directly to the Director of Social Media, this position is central to ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than two million tourists each year.

Requirements

• Detail-oriented and results-driven with the ability to work in a fast-paced environment
• Ability to handle multiple tasks simultaneously
• Strong written and verbal communication skills
• Ability to interact with all levels of personnel
• 2-4 years of experience in social media & digital marketing
• Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required
• Bachelor's degree in related field
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Responsibilities

• CONTENT CALENDAR MANAGEMENT: Create and manage the content calendar that ensures alignment with brand objectives and marketing goals. Complete tasks such as asset selection, copy edits, link creation, and the social media posts schedule across all ESRT social channels
• SOCIAL MEDIA CAMPAIGNS: Manage the development and execution of social media campaigns, that includes real estate content, corporate news, events, leadership appearances, and other brand initiatives
• CONTENT PRODUCTION: Lead the execution of ESRT content production in partnership with ESRT’s leasing team to craft social media content that drives web traffic and supports leasing efforts
• PERFORMANCE REPORTING: Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns
• PLATFORM-SPECIFIC CONTENT: Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors
• INFLUENCER PROGRAM MANAGEMENT: Grow and manage observatory influencer programs, that includes outreach, annual influencer events, and one-off visits.
• Identify, vet, and coordinate influencer visits, that includes ticket requests and logistics.
• Lead contract negotiations and collaboration agreements with influencer teams.
• These visits should have a focus on driving ticket sales to the empire State Building Observatory
• OPERATIONAL UPDATES: Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook
• BUDGET MANAGEMENT: Manage expenses and the annual budget for influencer monitoring/events to ensure cost-effective return on investment
• ADDITIONAL DUTIES: Take on additional responsibilities as directed to support the team and organizational goals

Benefits

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support
• Generous paid time off
• Flex remote work time
• Flex Summer Fridays
• Employee engagement programs
• Volunteer time off
• Continuing education
• Complimentary Empire State Building Observatory access
• Complimentary gym membership and other wellness benefits
• Employee Discount Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level