Specialist - Sales Support 4B

Genpact•Chicago, IL

15h•$55,000 - $68,500•Hybrid

About The Position

The Demand Generation Representative is responsible for driving qualified pipeline by procuring effective Prospect meetings through account spread strategy within named accounts, generating multiple stakeholder meetings, and progressing opportunities to Stage 2 qualification for Sales. This role partners closely with Sales Representatives to build deep account penetration through multi-touch, multi-channel outbound campaigns.

Requirements

2–4 years of Demand Gen / SDR / BDR experience in B2B SaaS (Prior experience in ERP, CRM, or enterprise SaaS environments is mandatory)
Strong understanding of: Account-Based Marketing (ABM), Buying committees in mid-market or enterprise deals
Proven ability to: Book meetings with multiple stakeholders in the same account, Progress opportunities beyond initial discovery
Technical & Tooling Skills: CRM experience (Salesforce, HubSpot, or similar), Sales engagement tools (Outreach, Salesloft, Apollo, etc.), LinkedIn Sales Navigator, Data enrichment & scraping tools (ZoomInfo, Apollo, Lusha, Clay, etc.)
Strong written and verbal communication skills
Success Traits: Highly organized and process-driven, Curious, consultative, and business-outcome focused, Comfortable operating in complex, long-cycle sales environments, Strong ownership mindset and collaboration skills
Qualifications: Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing
Certifications: Certified Investment Management Analyst (CIMA) - DataTrained, Salesforce Certified CPQ Specialist - Trailhead
Required Skills: Business Consulting, Business Development, Change Management, Contract Management, CRM Consulting, Microsoft Applications, Salesforce (Software), Sales Force Effectiveness, Sales Forecasting, Sales Performance Management (SPM)
Language: English (Required)
Language Proficiency - Proficient - C2

Responsibilities

Account Spread & Stakeholder Mapping
Execute Multi- channel Outbound Campaigns
Drive multiple meetings/interactions per account to create momentum for Sales
Outbound Execution (Multi-Touch, Multi-Channel)
Design and execute multi-touch outbound campaigns across: LinkedIn (connection requests, messaging, engagement), Email sequences, Cold calling
Run persona-based and account-based sequences, not generic blasts
Intelligent Email & Messaging Strategy
Build and optimize email sequences using: Relevant outbound triggers (job changes, funding, tech stack shifts, ERP/CRM upgrades, compliance needs, growth signals), Strong hooks tied to role-specific pain points
Continuously test subject lines, messaging angles
Calling & Live Prospecting
Confident cold calling with the ability to: Open conversations with value-based hooks, Handle objections professionally, Secure meetings with senior stakeholders
Maintain consistent call activity aligned to target accounts
LinkedIn & Data Skills
Advanced LinkedIn prospecting: Boolean searches, Account-based lead identification, Engagement-driven outreach
Use data scraping and enrichment tools to: Build accurate contact lists, Maintain CRM hygiene, Identify net-new buying centers
Sales Collaboration (Consultative Approach)
Act as a trusted partner to Sales Representatives
Conduct regular syncs with Sales to: Align on target accounts, Share account insights and engagement signals, Adjust outreach based on deal strategy
Maintain detailed notes, call summaries, and account intelligence in CRM