Specialist, Performance Marketing

Silk & Snow • Toronto, ON

66d • $60,000 - $80,000

About The Position

The Social Media Performance Marketing Specialist is responsible for planning, executing, and optimizing paid digital campaigns—particularly across Meta platforms (Facebook, Instagram), TikTok, Pinterest, Reddit—to drive brand awareness, engagement, and conversions. This role also manages multi-channel performance marketing initiatives, leveraging data and analytics to maximize ROI and support business goals.

Requirements

• Minimum of 2-3 years of hands-on experience in Meta Ads (Facebook, Instagram) and performance marketing.
• Proficiency with Meta Ads Manager, TikTok Ads, Commerce Manager, TikTok Shop, Pinterest, Reddit, Product Catalog Feed and analytics tools (e.g.creating reports).
• Experience in conversion tracking, remarketing, and audience segmentation.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and presentation abilities.
• Data-driven mindset with a focus on measurable results.
• Creative thinker with the ability to translate strategy into effective ad executions.
• Highly organized and detail-oriented.
• Ability to manage multiple campaigns and deadlines.
• Collaborative and proactive team player.

Nice To Haves

• Post-secondary education with a degree or diploma in a relevant field considered an asset.

Responsibilities

• Plan, execute, and manage paid campaigns across social media platforms (Facebook, Instagram) and other digital channels (TikTok, Pinterest, Reddit, etc.).
• Develop audience targeting and bidding strategies to reach and convert prospects and existing users.
• Monitor and analyze campaign performance metrics, optimizing for conversion rate, cost efficiency, and overall ROI.
• Conduct experiment testing on ad creatives, copy, and landing pages to improve performance.
• Collaborate with creative and content teams to develop engaging ad content that aligns with brand messaging.
• Prepare regular performance reports and provide actionable insights for continuous improvement.
• Manage campaign budgets and ensure efficient allocation of ad spend.
• Stay updated on Meta Ads policies, platform changes, and performance marketing trends.
• Support the overall digital marketing strategy through collaboration with SEO, content, and analytics teams.
• Identify opportunities for new growth channels and optimization techniques.

Benefits

• We prioritize diversity and inclusivity in our company culture
• Growth opportunities with an emphasis on hiring from within
• You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
• You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
• We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
• Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
• Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
• We foster a healthy work-life balance with our company's supportive environment
• This is not just a job but a CAREER with potential opportunities for growth and advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed