Performance Marketing - Google

Kalshi•New York, NY

5d•$150,000 - $215,000

About The Position

Kalshi is defining a new category: prediction markets, allowing people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi has legalized prediction markets in the US and is currently the fastest-growing financial market in America. The company's vision is to build the largest financial market on the planet, and its mission is to bring more truth to the world through the power of markets. The culture is based on hiring talented people, working hard, and enjoying the climb. This role is crucial for user acquisition, a key growth lever for Kalshi, focusing on optimizing Google campaigns to reach high-intent users and drive efficient growth.

Requirements

3–5 years of experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns
Strong understanding of mobile app acquisition and performance marketing
Deep familiarity with campaign optimization, bidding strategies, audience targeting, attribution, and measurement
Strong analytical skills and ability to make data-driven decisions
Experience managing meaningful advertising budgets and scaling acquisition programs
Strong ownership mentality and bias toward execution
Comfortable operating independently and making optimization decisions quickly
Excellent organizational skills and attention to detail
Ability to identify growth opportunities and execute against them

Nice To Haves

Experience managing large-scale consumer acquisition campaigns
Experience in fintech, consumer technology, gaming, trading, or mobile app businesses
Familiarity with broader paid acquisition channels beyond Google
Experience working in a high-growth startup environment
Strong understanding of experimentation frameworks and incrementality testing
SQL, analytics, or data visualization experience
Experience collaborating closely with creative and product teams

Responsibilities

Own the day-to-day management of Google acquisition campaigns
Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
Continuously monitor and improve campaign performance to maximize efficiency and scale
Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend
Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures
Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance
Develop reporting frameworks and performance insights that inform growth strategy
Identify new opportunities within Google's advertising ecosystem to drive incremental growth
Build scalable processes for campaign management, optimization, and performance tracking
Own channel-level performance and accountability for acquisition outcomes