Specialist, Paid Social - Brand Partnerships Solutions

Netflix • Sanger, CA

4d

About The Position

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. The Netflix marketing team is growing and we’re looking for a talented Paid Social Specialist for our Integrated Marketing and Brand Partnerships line of business. This specialist will serve as a strategic thought partner to the Brand Partnerships Solutions (BPS) team and Social Leads to execute campaigns across all paid social brand partnerships programs in the UCAN region.

Requirements

• 5+ years of experience managing upper-funnel paid social campaigns optimized for awareness and engagement.
• A strategic thinker with experience in Integrated Marketing and/or Brand Partnerships.
• Proficiency in Meta, TikTok, YouTube, Snapchat, Reddit & X’s ad management platforms
• Well-versed in paid social best practices, including channel-specific creative formats as well as platform-level metrics and reporting tools
• Highly detail-oriented with an ability to multitask and execute quickly in a fast-paced, high-volume environment with little oversight from management
• Strong communication skills, a proven ability to tightly coordinate with multiple cross-functional stakeholders, and a proactive approach to seeking clarity and solutions in ambiguous situations.
• Comfortable with being available night/weekends as needed around campaign launch or urgent client based issues

Nice To Haves

• Experience with paid partnership tools and branded content features, creator authorization, and whitelisting on social platforms (e.g., Meta, TikTok) is a plus
• Experience utilizing reporting dashboards (e.g., Sprinklr) is a plus

Responsibilities

• Own end to end paid social campaign execution, including campaign set up, in-flight monitoring to ensure we meet contracted delivery goals
• Provide mid-campaign and wrap-up reports, along with data-informed recommendations for optimizations and solutions
• Validation of platform capabilities to achieve campaign strategy, including confirmation of targeting parameters, audience sizes and acquisition cost expectations
• Provide regular and ad hoc social platform intelligence (ad products, placements, optimization goals, bidding models, creative specs, and policy/brand-safety constraints)
• Be well-versed in sharing paid social campaign learnings to stakeholders, including creative recommendations to raise the bar for creative excellence
• Work with key stakeholders at Meta, Google, TikTok and other digital partners on ways to best leverage their platforms and opportunities for campaigns
• Understand, advocate, and embody the company’s values and team goals

Benefits

• Health Plans
• Mental Health support
• a 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family-forming benefits
• Life and Serious Injury Benefits
• paid leave of absence programs
• 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off (for Full-time hourly employees)
• flexible time off (for Full-time salaried employees)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed