Senior Marketing Specialist - Brand Partnerships

Frost • San Antonio, TX

18h

About The Position

This Senior Marketing Specialist position at Frost is for individuals passionate about bringing ideas to life, collaborating with others, and designing, creating, and delivering campaigns. It offers a flourishing career within Frost's over 150-year legacy of providing unparalleled banking services, fostering an environment that reflects company values. As a Senior Marketing Specialist – Brand Partnerships, the role involves being a visionary, bringing brand campaigns and activations to life. The specialist will manage day-to-day marketing responsibilities to achieve brand goals, collaborate with in-house staff and agency partners to develop strategies and marketing materials, and use critical thinking and an innovative personality to implement marketing strategies and maintain competitiveness.

Requirements

• Bachelor’s degree, preferably in marketing or communications
• 2+ years of marketing experience, preferably at a bank or financial institution
• Demonstrated ability to develop effective and innovative marketing strategies to drive improvements to business performance and customer experience
• Strong attention to detail
• Proven ability to effectively manage multiple tasks and projects simultaneously
• Ability to develop relationships and trust with internal and external partners
• Constantly seeks improvement and embraces innovation
• Proficient in Microsoft computer applications
• Excellent written, verbal, and presentation communication skills

Nice To Haves

• Bachelor’s degree in marketing or communications
• Marketing experience at a bank or financial institution

Responsibilities

• Handle and prioritize incoming business requests related to partnership activation and branding
• Assist in tracking the budget related to partnership activities
• Conduct market research to identify customer trends, competitive offerings and demographic data
• Collaborate with line of business teams to understand business objectives and develop, recommend, and implement marketing strategies to achieve business goals
• Collaborate with cross-functional teams including line of business liaisons, production, creative, digital marketing and agency partners to market products and services
• Own the implementation and execution of marketing campaigns to acquire new customers and deepen relationships with existing customers
• Always take action using integrity, caring and excellence to achieve all-win outcomes

Benefits

• Medical, dental, vision, long-term disability, and life insurance
• 401(k) matching
• Generous holiday and paid time off schedule
• Tuition reimbursement
• Extensive health and wellness programs, including our Employee Assistance Program
• Referral bonus program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees