Specialist - Marketing (Utility)

Wesco•Pittsburgh, PA

About The Position

The Specialist - Marketing executes defined marketing programs, channels, or workstreams, with accountability for quality, accuracy, and timely delivery. The role applies established playbooks, processes, and tools to support awareness, engagement, and demand objectives. It produces reliable outputs with increasing independence, contributes performance insights, and collaborates with cross-functional partners to support effective program execution and continuous improvement.

Requirements

  • Associate degree (U.S.) or college diploma (Canada) in Marketing, Communications, Business, or a related field.
  • 2–4 years of relevant marketing experience.
  • Strong Microsoft Office skills, including creating Excel reports, PowerPoint presentations, and professional Word documents.
  • Demonstrated ability to own discrete workstreams with minimal supervision.
  • Working knowledge of multichannel marketing tactics and associated tools.
  • Strong organizational, communication, and execution skills.
  • Analytical mindset with the ability to interpret basic performance data.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Ability to travel 0%–25%.

Nice To Haves

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience supporting B2B marketing initiatives, including campaign execution, content development, trade shows, and customer engagement programs.
  • Industry experience in technology, product manufacturing, or supply chain.

Responsibilities

  • Execute assigned marketing programs, campaigns, or channel activities end to end.
  • Produce marketing assets, content, and deliverables aligned with briefs and brand standards.
  • Coordinate inputs from internal partners, agencies, and vendors to support execution.
  • Track performance metrics and customer engagement; flag risks and opportunities.
  • Support research and analysis activities, including customer, market, and competitive inputs.
  • Maintain documentation, trackers, and system updates to ensure execution accuracy.
  • Apply continuous improvement practices to enhance efficiency and program quality.
  • Plan and execute trade shows and industry events.
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