Specialist, Marketing Management

Nationwide Mutual Insurance•Columbus, OH

6d•Hybrid

About The Position

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Requirements

FINRA Series 6 required within 120 days of hire.
Bachelor’s degree in marketing, business administration or related field preferred.
Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
Proven marketing development and project management experience.
Passion for marketing and delivering positive customer experiences.
Ability to lead multiple projects and drive forward key deliverables.
Ability to influence at all levels and work effectively across functions and geographies.
Ability to use analytics to draw conclusions and make recommendations.
Excellent communicator, highly organized, and able to build effective partnerships across functions.
Other criteria, including leadership skills, competencies and experiences may take precedence.

Nice To Haves

Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
Additional licenses/registrations may be required when new products and services are implemented.
If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
Collaborates on and assists with creative development and provides feedback on look and feel.
Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Monitors timelines to ensure programs are on strategy and on schedule.
Informs leader of any discrepancies.
May perform other responsibilities as assigned.
Write and edit AO participant content across channels and move it through review to launch accurate, on-brand, compliant materials.
Maintain AO participant content materials and compliance.
Monitor AO content performance in GA4, summarize key trends and issues, and flag opportunities for optimization.
Build, update and retire NRSforU banners and MOP content to reflect current campaigns.
Execute AO participant content for national campaigns (FLM and NRSM), aligning assets to campaign calendars and reporting basic engagement results.
Create and update Virtual Benefit Fair content, coordinating with internal partners to deliver accurate, timely materials.
Partner across marketing, digital, analytics, compliance/legal and agencies to move AO work from intake through deployment while championing participant-first, plain-language content.