Marketing Specialist

Universities of Wisconsin•Eau Claire, WI

8d•$50,000 - $65,000•Onsite

About The Position

The University of Wisconsin-Eau Claire is seeking a collaborative, strategic, and results-oriented Marketing Specialist to join the University Marketing team. This position serves as the primary marketing partner for an assigned portfolio of colleges, departments, and institutional initiatives, helping stakeholders achieve their goals through strategic marketing planning, integrated campaign development, and data-informed decision making. The Marketing Specialist works closely with campus leaders to identify opportunities, develop marketing strategies, and execute multichannel campaigns that support student recruitment, retention, engagement, and institutional reputation. This position collaborates with creative services, digital experience, admissions, communications, and other university partners to ensure marketing efforts are aligned, effective, and audience-focused. The ideal candidate is a strategic thinker who enjoys building relationships, solving problems, managing multiple priorities, and translating organizational goals into actionable marketing strategies. Successful candidates will possess strong communication skills, experience developing and executing marketing plans, and the ability to thrive in a collaborative and fast-paced environment. The University Marketing team supports UW-Eau Claire's mission through innovative marketing strategies that advance enrollment goals, strengthen the university's reputation, and connect audiences with the transformative opportunities available at UW-Eau Claire.

Requirements

A bachelor’s degree from an accredited institution in marketing, communications, public relations, journalism, business, or a related field.
Demonstrated experience developing and executing integrated marketing plans and campaigns.
Experience managing multiple projects and priorities while working with diverse stakeholders.
Demonstrated ability to translate organizational goals into strategic marketing recommendations and actionable plans.
Strong writing, editing, and communication skills across multiple channels and audiences.
Experience using marketing analytics and performance data to evaluate results and inform decision making.
Ability to build collaborative relationships, provide strategic consultation, and influence outcomes across a complex organization.
Ability to think strategically while also managing day-to-day execution and project delivery.

Nice To Haves

Experience in higher education marketing, enrollment marketing, or mission-driven organizations.
Experience leading marketing planning processes with internal clients or stakeholders.
Experience developing audience segmentation and marketing strategies.
Experience with digital advertising, CRM platforms, marketing automation, and campaign measurement.
Experience with web analytics, SEO, and conversion optimization.
Experience working in a decentralized or matrixed organization.
Experience managing agency or vendor relationships.
Demonstrated commitment to diversity, equity, inclusion, and belonging.

Responsibilities

Serve as the primary marketing consultant and strategic partner for an assigned portfolio of colleges, departments, and university initiatives.
Lead the development of annual and project-based marketing plans that align stakeholder objectives with university priorities, enrollment goals, and institutional brand strategy.
Facilitate marketing planning conversations with stakeholders to identify goals, target audiences, key messages, marketing strategies, success metrics, and tactical recommendations.
Develop, coordinate, and execute integrated marketing campaigns utilizing web, email, social media, digital advertising, print, video, events, and other appropriate channels.
Collaborate with creative services, digital experience, communications, admissions, and external partners to ensure effective execution of marketing plans and campaigns.
Monitor campaign performance and utilize analytics, audience insights, and market data to evaluate effectiveness, optimize tactics, and inform future recommendations.
Manage multiple concurrent marketing initiatives, ensuring projects remain aligned with priorities, timelines, budgets, and available resources.
Serve as an advocate for university brand standards, marketing best practices, audience-centered communication, and data-informed decision making.
Educate and advise campus partners on marketing strategy, audience engagement, content development, and effective use of communication channels.
Participate in university-wide planning efforts and collaborate with campus partners to identify opportunities that strengthen enrollment, student success, alumni engagement, fundraising, and institutional reputation.
Develops, implements, and maintains strategic marketing plans based on research and established strategies.
Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques.
Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.