Specialist, Field Marketing

Red Bull•Portland, OR

10h

About The Position

The Field Marketing Specialist supports the Field Marketing Manager in growing Red Bull in their local region. Acting as the face of Red Bull in the local market, the specialist gathers local insights through networks with relevant communities, creators, and consumer scenes, then contributes to locally relevant marketing initiatives aligned with global and national strategies. The role works across Consumer Collecting, Sports, Culture, and Communications, leveraging both On Premise and Off Premise channels. Based in the field, the specialist manages a local team of Student Marketeers and brings the Red Bull brand to life on campus and throughout the market to reach new consumers. The role manages consumer trial and sampling programs, develops local events and marketing opportunities, supports sales and distribution, recruits and develops Student Marketeers, and creates and implements locally relevant marketing ideas. It also supports local logistics and product operations, including tools, branded items, and stock.

Requirements

At least 2 years of marketing experience.
Experience leading teams and managing people.
Strategic thinking, initiative, ownership, and the ability to make things happen.
Strong communication and networking skills, with the ability to build connections and generate enthusiasm for ideas.
A strong can-do attitude, attention to detail, and drive for high-quality execution.
Leadership, motivation, and ability to cultivate a team environment.
Analytical, planning, budgetary, and project-management competencies.
Creativity and a track record of implementing new ideas and assessing results.
Bachelor's degree or equivalent work experience.
Fluency in English.
Excellent communication skills, including presenting and training abilities.
Valid U.S. driver's license.

Nice To Haves

Additional language skills.

Responsibilities

Set goals with the Consumer Collecting Manager and Field Marketing Manager to drive consumer trial and expand the regional consumer base on and off campus.
Set expectations and guidelines so Student Marketeers can plan and deliver trial-driving activities in market and in student life during key moments and consumption occasions.
Maintain sales-support programs that drive distribution, engage trade, and improve in-store visibility around universities.
Develop relevant university initiatives with the team to build the brand and consumer affinity among students.
Use program tools and reporting to focus activities on appropriate student groups, track performance, and identify opportunities to reach new consumers.
Coach and empower team members in planning fresh mission ideas to grow the user base.
Manage external and internal sampling requests in alignment with wider priorities, and support positive consumer trial by addressing barriers and negative perceptions.
Recruit Student Marketeers with appropriate brand fit, skills, and attitudes; implement national recruitment, onboarding, and training modules.
Train and lead Student Marketeers using an empowerment approach, support ownership of targets, and create development opportunities for top performers.
Lead a strong Team Leader program.
Create and support local events, scenes, and marketing opportunities aligned with Red Bull brand values and relevant to local consumers, with a focus on participation.
Support a balanced program involving third-party event properties in relevant sports and culture scenes, on and off campus.
Identify local collegiate and market opinion leaders in relevant Red Bull scenes and work with the Field Marketing Manager to connect them with Red Bull.
Support national and global events and projects, and activate national pillars, events, and global brand projects in and around universities.
Include indirect sampling initiatives to broaden reach in occasions that are difficult to access and create opportunities to surprise consumers.
Develop, own, and execute locally relevant marketing ideas with the Field Marketing Manager to complement global and national initiatives.
Involve the Consumer Collecting team in idea generation and use their university lifestyle insights to identify technology-, digital-, and socially driven consumer trends.
Lead creative idea generation with Student Marketeers to build loyalty among students, including through activities such as focus groups.
Understand the consumer landscape and determine how to reach different consumers and occasions through relevant direct and indirect sampling.
Act as a role model for Red Bull values and maintain a motivating, inspiring tone of voice.
Set up programs and resources in the right areas to reach target groups, adapting resources as needed.
Drive program efficiencies using program tools.
Support local logistics systems, including tools, warehousing, and management, to meet local needs and maintain premium appearance and tool management.
Support the national operations team in managing product stock with discipline.
Maintain and manage program tools, the Mini fleet, and other branded items to a premium standard.