Field Marketing Specialist

Nextiva•Scottsdale, AZ

2d•Onsite

About The Position

Nextiva is hiring a Field Marketing Specialist to lead field marketing for an assigned portfolio of 25–40 channel partners and direct go-to-market execution for new product and service launches. The specialist evaluates partner business objectives, market position, and pipeline performance to determine programs that will generate pipeline. The role includes selecting and negotiating with vendors, recommending channel marketing program and budget direction to the VP of Channel Marketing, and independently managing partner initiatives. The Partner Certification Program is also owned end-to-end, including its structure, cadence, and content priorities. Success is measured by partner-sourced pipeline, with work reviewed based on business outcomes rather than methods. This is an onsite position at Nextiva’s Scottsdale headquarters, with an expectation to work in the office four days per week. Scheduling and flexibility are guided by the employee’s leader. Regular travel to partner and field events is required as needed. The specialist is expected to use AI tools to support event planning, personalize outreach, analyze campaign data, and share effective practices with the team.

Requirements

At least 1 year of experience in field marketing, partner/channel marketing, demand generation, or a comparable B2B marketing function.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Demonstrated ability to design marketing programs independently, rather than solely execute programs designed by others.
Experience selecting vendors and negotiating scope, terms, and pricing.
Ability to work autonomously with minimal direction and exercise judgment in ambiguous situations.
Strong written and verbal communication skills, including the ability to influence cross-functional stakeholders without authority.
Ability to travel regularly to partner and field events as required.

Nice To Haves

Experience with Salesforce, monday.com, or comparable CRM/PRM and project management platforms.
Experience in a high-growth B2B technology or SaaS environment.
Familiarity with indirect/channel go-to-market models.

Responsibilities

Develop field marketing strategy and program mix for an assigned portfolio of 25–40 channel partners based on partner objectives, market position, and historical pipeline performance.
Design partner marketing programs, including campaigns, webinars, roadshows, regional events, and prospect-facing activations, choosing formats suited to pipeline objectives.
Select vendors and negotiate scope, terms, and pricing for partner events and field programs on the company’s behalf.
Direct partner conferences, regional events, and field activations; define scope and hold vendors and contract staff accountable to standards.
Recommend how channel marketing spend should be allocated across partners and programs to the VP of Channel Marketing.
Analyze partner-sourced pipeline for conversion gaps and determine whether enablement, campaign support, or process changes are needed.
Interpret campaign and pipeline performance data, identify root causes, and determine which programs to scale, modify, or discontinue.
Determine how brand and messaging standards apply to partner-led initiatives and adjudicate requests outside standard guidelines.
Own the Partner Certification Program end-to-end, establishing its structure, cadence, and content priorities.
Use AI tools to support event planning, personalize outreach, derive insights from campaign data, and share effective practices with the team.