Specialist, Digital Marketing

Los Angeles Rams•Woodland Hills, CA

19h•Onsite

About The Position

The Rams are looking for a Specialist, Digital Marketing, to join the team. This role is primarily responsible for building and delivering high-quality email marketing communications with a heavy focus on growing fan engagement and generating ticket/merchandise sales. The ideal candidate has experience in direct-to-customer messaging, automation, personalization, and optimizing marketing message design with a proven track record in email development. This is an onsite role based out of Woodland Hills, CA.

Requirements

Bachelor’s degree
Two or more years of experience in direct marketing initiatives with a heavy focus on email marketing
Experience working with Salesforce Marketing Cloud or other cloud-based asset development and automation software
Experience working with dynamic email templates/content to handle multiple segments and optimize for mobile
Experience with Microsoft Office
Experience working extracting, cleansing, and formatting customer audiences for marketing purposes
Experience prioritizing multiple tasks concurrently based on larger goals
Excellent communication skills and comfortable presenting with all levels of the organization
Strong time management, interpersonal skills and the ability to multi-task within a fast-paced environment
Positive team player with excellent interpersonal skills
Housing and transportation within 45 miles of Woodland Hills, CA.
Reliable transportation is required for periodic local travel and all work-related mileage will be reimbursed

Nice To Haves

Adobe Illustrator/Photoshop and HTML experience preferred

Responsibilities

Build and deploy personalized email and other direct marketing communications
Set up and maintain automations within marketing automation software, including transactional, life/tenure events, and upsell messages
Work with the ticketing department to build and deploy necessary operational emails
Maintain direct marketing calendar and organization of associated assets, email templates and audiences
Develop and implement key processes of direct marketing including proofing/approval, service level agreements, and quality assurance
Develop a thorough quality assurance checklist for all email marketing communications including the accuracy of all segments, content blocks/maps, copy, links, free marker script and other code
Conduct benchmarking of trends in email and other direct marketing and institute best practices
Ensure compliance of email, direct mail, and SMS with applicable internal and government-imposed rules
Research and integrate new direct marketing technology
Create email templates and own webforms for cross-functional team usage
Analyze campaign-by-campaign performance and report insights to marketing leadership
Plan and propose new approaches across all marketing communications to acquire new fans, grow fandom, and convert leads into sales
Support other Fan Marketing department and wider marketing initiatives as needed