Specialist, CRM and Marketing Automation (12-Month Contract)

Mazda Canada Inc•Richmond Hill, ON

7d•CA$30 - CA$38•Hybrid

About The Position

The Specialist, CRM and Marketing Automation will play a key role in Mazda Canada’s marketing initiatives, driving customer engagement and retention through strategic communication channels, including conquesting campaigns and Mazda Boutique oversight. This individual will be responsible for the end-to-end management of CRM programs, collaborating with internal stakeholders and external vendors to ensure seamless execution of campaigns. The incumbent will ensure that Mazda’s communications align with brand standards and deliver meaningful customer experiences.

Requirements

Post-secondary education preferably in marketing, CRM, business, analytics, or a related discipline.
2-4 years of experience in marketing, CRM, email campaign management, or marketing operations, preferably in an automotive, retail, or agency-supported environment.
Working knowledge of CRM platforms and marketing automation tools.
Experience coordinating email campaigns, including briefs, content review, audience segmentation, deployment timing, QA, and post-campaign reporting.
Ability to work with internal teams, agency partners, vendors, and data teams to support retailer on-demand CRM, conquesting campaigns, Mazda Boutique communications, and related CRM initiatives.
Strong attention to detail with the ability to review campaign assets, data inputs, audience lists, reporting outputs, estimates, and invoices for accuracy.
Strong organizational and administrative skills, with the ability to manage multiple campaigns, timelines, approvals, and stakeholder requests at the same time.
Clear verbal and written communication skills, with the ability to provide concise updates, document requirements, and support campaign coordination across teams.
Proficiency in Microsoft Excel, Word, and PowerPoint, with the ability to organize data, support reporting, and prepare clear working documents.
Ability to work collaboratively, adapt to changing priorities, and apply a customer-first mindset to CRM communications and program support.

Nice To Haves

experience with Salesforce Marketing Cloud, data extensions, automations, customer journeys, or SQL/data queries is considered an asset.

Responsibilities

Develop and execute email campaigns supporting retailer programs, vehicle launches, retention initiatives, and customer acquisition efforts.
Manage national CRM conquesting campaigns, including audience targeting, testing strategies, and performance optimization.
Coordinate with internal teams, agencies, and vendors to ensure campaigns are delivered accurately and on time.
Support post-campaign analysis and recommend improvements based on performance results.
Manage email communications promoting Mazda Boutique merchandise to retailers and Mazda Canada employees.
Coordinate campaign calendars, content requirements, approvals, and deployment schedules.
Monitor performance and identify opportunities to improve engagement and awareness.
Support administration of Salesforce Marketing Cloud, including audience segmentation, campaign assets, data management, and platform maintenance.
Run and validate data queries to support campaign execution, reporting, and CRM analysis.
Assist with automations and customer journeys to ensure accurate deployment.
Support agency billing, invoice reconciliation, and estimate tracking to ensure accurate financial management