Specialist, Community Marketing

Essex Property Trust•Irvine, CA

3d•$32 - $38•Hybrid

About The Position

The Community Marketing Specialist supports the execution and optimization of marketing programs within the Essex portfolio. This role focuses on implementing marketing initiatives, tracking performance metrics and assisting in the development of strategies to drive traffic, leases and customer engagement. The Specialist collaborates with property operations teams to gather data and insights on marketing effectiveness and provides support in evaluating sales efforts and recommending improvements. They play a key role in maintaining marketing reports and aiding in the management of marketing expenditures.

Requirements

Bachelor's degree (B.A./B.S.) from a four-year college or university in Marketing, Communications, Business Administration, or related field.
1-2+ years of work experience in a corporate setting. Corporate marketing department internships will suffice.
Multifamily real estate experience preferred.
Good verbal and written communication.
Orientation and commitment to exceptional customer service.
Strong attention to detail and follow-through.
Outstanding organization and time management skills.
Proven ability to manage multiple projects and work well under time and other constraints.
Strong analytical and decision-making skills.
Expertise in Microsoft Office Suite: Word, Excel, PowerPoint.
Outstanding presentation, written and verbal communications skills.
Team player and collaborator, with a belief in the importance of transparency and sharing.
Strong can-do attitude.
Ability to pivot as needed.
Takes ownership and initiative to drive projects through to completion.
Professional demeanor, positive approach, sense of humor.
Desire for growth and development.

Responsibilities

Serve as regional portfolio marketing “expert."
Review weekly traffic, exposure, and occupancy reports to proactively identify where help is needed for community to achieve performance goals.
Execute community and regional marketing tactics and campaigns.
Ensure marketing tactics are optimized and provide incremental support as needed.
Support asset positioning, naming and messaging.
Identify and provide gap analysis for assigned portfolio.
Ensure lease-up targets are met on time and on budget.
Shop competitors and conduct analysis to determine key points of difference and areas of opportunity.
Tour communities and make recommendations to improve onsite branding and lead conversion.
Oversee onsite use of marketing resources, including graphics, signage, collateral and brand standards.
Contribute to centralized reporting of community visits, observations and other relevant community information.
Keep top talks and other community research and data up to date.
Provide regional perspective to the larger cross-functional marketing team.
Perform other duties and special projects as assigned by supervisor.