Marketing & Community Relations Specialist

A & A Plumbing, Heating & Cooling•Schertz, TX

1d•Onsite

About The Position

A&A Plumbing, Heating & Cooling is a locally owned residential service company seeking its first dedicated Marketing & Community Relations Specialist to take ownership of marketing efforts and drive growth. This role involves analyzing marketing performance, managing vendors, improving ROI, strengthening community presence, and providing data for informed decision-making. It's an opportunity to build a marketing strategy from the ground up in a company that values data-driven decisions and direct impact.

Requirements

3+ years of marketing experience with a track record of measurably improving efficiency, not just growing volume
Direct, hands-on experience managing paid ad spend, vendor relationships, and channel budgets
Working fluency in marketing unit economics: cost per lead, cost per job, payback period, channel ROI
Working knowledge of Google Analytics, Google Ads, and Google LSAs; comfort building executive-level reports

Responsibilities

Build the dashboard: Stand up weekly/monthly cost-per-lead and cost-per-job reporting within 90 days
Audit and cut: Audit ad spend, vendors, and agency contracts within 60 days; cut or renegotiate what's underperforming
Grow the cheap channel: Increase referral, repeat, and membership-driven revenue as a share of total leads
Build community presence: Establish A&A as a visible, trusted name in San Antonio — tracked as a real lead source
Protect volume: Maintain or improve lead volume and booked-job counts throughout