Specialist, Commercial Website

Ford Motor • Dearborn, MI

2d • Hybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. At Ford Motor Company, we believe that freedom of movement drives human progress. Within Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, and service solutions that maximize uptime, lower total cost of ownership, and accelerate productivity for commercial and fleet customers of all sizes. In this position… The Commercial Website Specialist, FordPro.com is a digital subject matter expert and strategic orchestrator responsible for defining, optimizing, and scaling the end-to-end digital web experience across FordPro.com. Partnering closely with Product, Marketing, Merchandising, UX, and Engineering, this role will architect cohesive customer journeys across the Shop, Buy, and Own lifecycle. You will champion digital merchandising and site optimization across the integrated Ford Pro portfolio—spanning Commercial Vehicles, Software, Charging Solutions, Maintenance/Service, and Commercial Financing. Leveraging enterprise tools like Adobe Experience Cloud and Salesforce, you will ensure FordPro.com delivers high-converting, personalized, and intuitive commercial customer experiences. Go-to-Market & Merchandising Specialist – owns campaign launches, sales events, on-site merchandising, and the test & learn/optimization program. Always-On Experience Specialist – owns the definition of site segments and common customer journeys, partners with Content Strategy to build experiences that deliver on customer jobs to be done, owns vehicle experiences (including model year changeover), and serves as the primary business lead for new requests coming into the site. Both Website Specialists ensure FordPro.com delivers a cohesive, high-converting, personalized experience across the Shop, Buy, and Own lifecycle for Ford Pro's integrated commercial portfolio—Commercial Vehicles, Software, Service, and Commercial Financing—leveraging enterprise tools like Adobe Experience Cloud and Salesforce.

Requirements

• Bachelor's degree in Marketing, Information Systems, or equivalent practical experience.
• 3+ years of demonstrated success in digital web experience, eCommerce, or digital merchandising within complex enterprise environments.
• 2+ years of hands-on experience working with the Adobe Suite of Products (AEM, Adobe Target, Adobe Analytics, Audience Manager/AEP).
• Working knowledge of Salesforce platforms (Marketing Cloud, Sales Cloud/CRM, Experience Cloud, or Commerce Cloud) and their integration with web lead-routing pipelines.
• Working knowledge of digital customer journey mapping (Shop, Buy, Own) and how site experiences serve commercial fleet segments (SMB, Regional/Vocational, Enterprise, Municipal/Government).
• Strong analytical mindset with experience translating web analytics and customer behavior data into actionable recommendations.
• Demonstrated ability to collaborate cross-functionally and influence technical and business stakeholders, including agency partners.
• Proven experience running test & learn / A&B testing programs and translating results into optimization roadmaps.
• Experience supporting campaign launches or sales events in a digital/eCommerce environment, including coordinating cross-functional timelines.
• Familiarity with merchandising across multi-product ecosystems (e.g., hardware/vehicles, SaaS/software subscriptions, aftermarket services, financial products).
• Experience mapping customer segments and jobs to be done into site journeys and requirements.
• Experience partnering with Content Strategy or UX teams to design and launch site experiences.
• Familiarity with vehicle configuration tools, product specification content, or model year transition processes.
• Experience gathering and prioritizing business requirements, ideally within an Agile/Scrum product operating model.

Nice To Haves

• Automotive experience (ideally commercial/fleet) and B2B SaaS.
• Direct experience with B2B eCommerce, commercial vehicle configuration, or commercial quoting flows.
• Experience working within an Agile/Scrum product operating model alongside Product teams.
• Agency management experience leading creative and production partners.

Responsibilities

• Own the on-site execution of go-to-market campaigns and sales events, ensuring landing pages, promotions, and offers are launched accurately, on time, and aligned to broader marketing and sales calendars.
• Drive day-to-day merchandising across Ford Pro's complete commercial suite—Vehicles, Software, Service, and Commercial Financing—ensuring the right products, offers, and messages are surfaced to the right customer segments at the right time.
• Lead the always-on test & learn program, designing, executing, and analyzing A/B and multivariate tests to improve traffic quality, engagement, lead generation, and conversion.
• Continuously identify and prioritize optimization opportunities across the funnel—using data to reduce drop-off, improve lead quality, and increase vehicle reservation/ordering and software/service adoption.
• Work hands-on with Adobe Experience Cloud (AEM, Adobe Target, Adobe Analytics) and Salesforce (Marketing Cloud, CRM/Sales Cloud, Experience/Commerce Cloud) to deploy dynamic content, audience segments, and next-best-action logic in support of campaigns and merchandising.
• Monitor campaign, merchandising, and test performance; translate results into clear insights and recommendations for stakeholders and leadership.
• Partner with Brand, Sales, Product, UX, and agency partners to align campaign launch timelines, creative assets, and merchandising updates with commercial priorities.
• Define and maintain the unique customer segments on FordPro.com (e.g., SMB, Regional/Vocational, Enterprise, Municipal/Government) and map the common customer journeys and jobs to be done for each across Shop, Buy, and Own.
• Partner closely with Content Strategy to design and build always-on site experiences that directly address customer jobs to be done, ensuring content and functionality work together seamlessly.
• Own the vehicle-related experiences on FordPro.com, including vehicle configurators, specs, and comparison tools, and lead execution of model year changeover to ensure a smooth, accurate transition each cycle.
• Serve as the primary intake and business lead for new requests coming into FordPro.com, gathering requirements, assessing feasibility and priority, and shepherding requests into the roadmap and backlog in partnership with Product and Engineering.
• Continuously refine end-to-end journeys, bridging digital touchpoints with offline commercial dealer and field sales channels to ensure consistency and continuity.
• Work hands-on with Adobe Experience Cloud and Salesforce platforms to personalize always-on experiences and ensure content/journey delivery aligns to defined segments.
• Partner with Product Managers, UX/UI Designers, Content Strategists, and Engineering to align always-on roadmaps, backlogs, and release schedules with customer and business needs.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level