Specialist, Brand Marketing

Loblaw Companies Limited•Brampton, ON

5d•CA$60,000 - CA$82,500

About The Position

The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs for Market. Reporting to a Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution.

Requirements

Balancing delivery for multiple projects in a fast-paced environment
Brand communications, creative & media strategy (traditional and digital media)
Knowledge of general marketing strategy and business principles
Developing insights from data & analytics
Project management
1-3 years of experience

Responsibilities

Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes
Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key measures, participating in post-mortem discussions, and documenting findings
Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/important metric dashboards; contributes to research, analysis and reporting to inform campaign activity
Oversees management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner
Delivering on day-to-day marketing activities, timeline management and plan execution
Accurate/up-to-date budget tracking and reporting
Successful execution of projects
Contribution to the achievement of campaign objectives