Brand Marketing Specialist

Hyundai Motor Company•Markham, ON

6d•CA$70,300 - CA$89,000•Onsite

About The Position

Hyundai Auto Canada Corp. is seeking a Brand Marketing Specialist to support the planning, development, and execution of brand advertising initiatives across various channels including broadcast, print, web, CRM, retail, and digital. This role involves close collaboration with internal teams, agency partners, and cross-functional stakeholders to ensure campaigns are delivered on time, within budget, and aligned with Hyundai's brand objectives. The specialist will be a key lead for advertising production, product launches, model year changeovers, claims management, brand stewardship, and customer-facing campaign communications, also supporting production for select sponsorship initiatives.

Requirements

Undergraduate degree in Marketing, Business, Communications or related discipline, or an equivalent combination of education and experience.
5+ years of experience in marketing, advertising or brand communications.
Experience managing multiple projects and working with agency partners.
Marketing Knowledge: Understanding of advertising production, campaign development and integrated marketing communications.
Project Management: Strong ability to manage multiple projects, timelines and stakeholders simultaneously.
Collaboration: Ability to work effectively across departments and with external agency partners.
Technical Proficiency: Advanced Microsoft Office skills, including PowerPoint, Excel and Word.

Nice To Haves

Automotive industry experience is considered an asset.
Communication: Excellent written, verbal and presentation skills.
Organization: Highly organized with strong attention to detail and the ability to manage competing priorities.
Analytical Thinking: Strong problem-solving skills and ability to identify opportunities and risks.
Self-Starter: Proactive, accountable and able to work independently while contributing to team objectives.

Responsibilities

Support the execution and delivery of integrated brand advertising campaigns.
Coordinate campaign timelines, deliverables, approvals, and production schedules.
Work with agency partners and internal stakeholders to ensure campaigns align with business objectives and launch timing.
Monitor campaign progress and support successful execution across all channels.
Lead production and delivery of advertising assets across broadcast, print, CRM, web, POP, and digital channels.
Manage workback schedules, timelines, approvals, and asset delivery.
Coordinate reviews with Product Planning, Legal, CRM, PR, Events, and agency partners.
Support production requirements for sponsorship and hockey-related initiatives.
Ensure all materials are delivered accurately on time and within budget.
Maintain the vehicle launch calendar and support launch readiness activities.
Coordinate marketing-related model year changeover activities.
Partner with Product Planning and agency teams to ensure accurate product information across all marketing channels.
Communicate product updates and priorities to internal teams and agency partners.
Serve as the Claims Lead for Brand Communications.
Maintain the claims tracker, including substantiation, usage rights, and approvals.
Coordinate claim audits and ensure compliance across all advertising channels.
Support award submissions and implementation of award-based marketing claims.
Support website and CRM content related to campaigns, launches, and customer communications.
Ensure consistency of messaging, claims, and product information across customer touchpoints.
Support the development of mid-funnel campaigns that drive product consideration.
Manage Hyundai Global assets, imagery, video content, and creative tools for the Canadian market.
Ensure internal teams and agency partners utilize approved assets and resources.
Act as a steward of the Hyundai brand, ensuring consistency across all customer-facing communications.
Track advertising production and project budgets.
Maintain project documentation, timelines, and budget reports.
Support status reporting and project updates as required.