Special Events and Promotions Manager
About The Position
The Promotions and Special Events Manager is responsible for the strategic development, coordination, and execution of promotional programs and special events at Horseshoe and Lady Luck Casinos in Black Hawk, Colorado. The role plans and delivers cash and merchandise giveaways, tournaments, high-end events, and gift programs to attract, develop, and retain slot and table games customers. The manager oversees departmental objectives, standards, guidelines, budgets, financial analysis, vendors, equipment, and staff, while coordinating with internal departments and supporting broader marketing initiatives. The starting salary is $57,800, based on experience.
Requirements
- Ability to obtain and maintain a valid Colorado Gaming Support License.
- Knowledge of applicable federal, state, and gaming laws and regulations.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Excel and Microsoft Word.
- Demonstrated strategic thinking and analytical skills.
- At least three years of experience in promotions planning and execution.
- Strong understanding of casino operations and the broader tourism and hospitality industry.
- Outstanding organizational and time-management skills.
- Excellent customer service, presentation, and professional presence skills.
Nice To Haves
- Promotions planning and execution experience in a casino or gaming environment.
- Bachelor’s degree in Marketing, Journalism, Communications, Advertising, or a related field.
Responsibilities
- Develop, plan, and execute promotional programs and special events for Horseshoe and Lady Luck Casinos.
- Manage departmental objectives, standards, guidelines, and budgets to support efficient and effective operations.
- Prepare promotional and event pro formas, evaluate financial feasibility, and monitor financial performance and trends.
- Analyze events after completion to assess effectiveness, profitability, and return on investment.
- Host and engage guests according to program guidelines to promote guest satisfaction and repeat visitation.
- Communicate program goals, timelines, and operational needs to internal stakeholders.
- Ensure compliance with property standards, guidelines, and objectives, and maintain administrative systems that support planning and operational efficiency.
- Collaborate with internal departments to coordinate casino promotions and special event requirements.
- Research, select, and coordinate external vendors, and oversee their performance and compliance with contractual obligations.
- Identify equipment needs, ensure timely procurement and appropriate inventory levels, and coordinate routine upkeep and maintenance.
- Plan, organize, and prioritize multiple tasks in a fast-paced environment with competing priorities.
- Anticipate guest needs and respond promptly and professionally.
- Represent Horseshoe and Lady Luck Casinos positively and professionally as a goodwill ambassador.
- Communicate program performance, operational concerns, and suggested improvements to management.
- Recruit, schedule, train, evaluate, and develop subordinate staff; recommend compensation adjustments, promotions, disciplinary actions, and other employment decisions as appropriate.
- Support the marketing team in executing broader marketing initiatives and campaigns.
- Perform additional duties as assigned by management.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
