Spa Director

The Observatory Sun Valley, A Viceroy Resort•Ketchum, ID

1d•Onsite

About The Position

The Spa Director is responsible for the overall leadership, strategic direction, and financial performance of the spa, wellness, and retail operations. This role oversees all aspects of guest experience, team development, revenue generation, operational excellence, and profitability while ensuring the highest standards of luxury hospitality. As a newly opening spa, the Spa Director will play a critical role in establishing the spa's identity, building a high-performing team, implementing operating standards, and driving awareness and utilization among resort guests, local residents, and members. The Spa Director will serve as a key member of the hotel leadership team and will be responsible for positioning the spa as a premier wellness destination.

Requirements

Minimum 5 years of progressive spa leadership experience, including management of luxury resort or hotel spas.
Proven success driving revenue growth and profitability.
Strong understanding of luxury hospitality and wellness operations.
Experience managing large teams and multiple revenue streams.
Financial acumen with budgeting, forecasting, and labor management expertise.
Excellent communication, leadership, and organizational skills.
Experience with spa management systems and reservation platforms.

Nice To Haves

Previous Spa Director or Assistant Spa Director experience preferred.
Pre-opening experience strongly preferred.

Responsibilities

Lead all spa pre-opening activities, including operational planning, staffing, training, and service implementation.
Develop and implement spa policies, procedures, service standards, and operational guidelines.
Partner with ownership, hotel leadership, consultants, and vendors to ensure successful spa opening and ongoing operations.
Oversee treatment menu development, retail selection, wellness programming, and guest journey design.
Establish departmental budgets, labor models, productivity standards, and financial goals.
Manage spa systems implementation, inventory setup, and operational readiness.
Develop and execute business strategies to achieve revenue, profitability, and guest satisfaction goals.
Position the spa as a key driver of the resort's luxury and wellness experience.
Identify opportunities to grow treatment revenue, memberships, wellness programming, retail sales, and local business.
Monitor industry trends and implement innovative wellness experiences that align with the property's brand positioning.
Collaborate with hotel leadership to support overall resort objectives.
Prepare and manage annual operating budgets, forecasts, and capital plans.
Monitor departmental revenue, expenses, labor costs, and profitability.
Analyze key performance indicators including utilization, capture rates, retail sales, average treatment revenue, and guest satisfaction.
Develop action plans to maximize profitability while maintaining luxury service standards.
Ensure proper inventory, purchasing, cash handling, and financial controls.
Direct all spa operations, including treatment areas, wellness facilities, retail, reservations, and guest services.
Maintain compliance with all health, safety, sanitation, and licensing regulations.
Ensure operational efficiency and consistent execution of luxury service standards.
Evaluate staffing levels and scheduling practices to maximize productivity and guest availability.
Continuously improve processes and service delivery.
Recruit, hire, train, develop, and retain exceptional spa professionals.
Build a positive, service-driven culture focused on excellence and accountability.
Conduct performance reviews, coaching sessions, and development planning.
Foster colleague engagement and professional growth.
Serve as a visible and inspiring leader within the spa and hotel.
Ensure exceptional and personalized guest experiences throughout the spa journey.
Establish and maintain luxury service standards.
Monitor guest feedback and implement continuous improvements.
Resolve guest concerns promptly and professionally.
Develop loyalty and repeat visitation through exceptional service delivery.
Partner with Marketing, Revenue Management, and Hotel Operations to develop promotional strategies and packages.
Build awareness among resort guests, local residents, homeowners, and members.
Drive weekday utilization and shoulder-period demand through targeted programming and promotions.
Develop strategic partnerships with local businesses, wellness practitioners, and community organizations.
Support public relations, media opportunities, and wellness events.