Spécialiste Marketing Analytique

Tink Profitabilité Numérique•Montreal, QC

1d•Hybrid

About The Position

Reporting to the Data Director and mentored by a Data Scientist, you will play a key role in strengthening our business intelligence offering. As a Marketing Analytics Specialist, we are looking for a curious and proactive individual, ready to transform data into strategic marketing decisions. You will ensure the smooth running of various marketing and digital projects. You will be called upon to create decision-support tools, carry out impactful marketing analyses, and propose new product or service ideas to bring to market for our clients.

Requirements

3 to 5 years of experience in a similar role in tracking, tagging, and web data
Proficiency in Universal Analytics and GA4 (tracking + reporting)
Knowledge of cross-device, cross-subdomain, and cross-domain tracking
Knowledge of Google Data Studio
Proficiency in GTM
Bachelor's degree in marketing, business intelligence, data, or equivalent
Excellent oral and written communication skills in French
Good oral and written communication skills in English, as the role involves working with a portion of our client base located in Ontario

Nice To Haves

Knowledge of Firebase, an asset
Knowledge of HTML, CSS, and JavaScript for tagging, an asset
Knowledge of server-side JavaScript APIs, an asset
Knowledge of GTM Server-Side, an asset
Knowledge of Google Cloud Platform, an asset
Knowledge of BigQuery, an asset
Knowledge of Facebook Conversion API, an asset
Knowledge of CRM platforms (Zoho, HubSpot, Salesforce), an asset

Responsibilities

Bring our digital marketing campaign data to life
Collect, clean, and structure data from various sources (CRM, advertising platforms, web analytics, social media)
Perform digital marketing campaign performance analyses (ROI, CPA, ROAS, conversion rates) and formulate concrete recommendations
Create and present data visualizations
Support the Data Science team on mandates
Create and manage customized decision-support tools for each client
Guide clients in bringing new value-added ideas to fruition
Develop and maintain interactive dashboards (e.g. Looker Studio, Power BI, Tableau)
Conduct audience and segmentation analyses to optimize marketing campaign targeting
Monitor and analyze market trends and competitor performance
Implement and track marketing KPIs in collaboration with client teams
Participate in the implementation and optimization of tracking setups (Google Tag Manager, GA4, advertising pixels)
Simplify and communicate analytical insights to non-technical stakeholders
Support new employees during their onboarding

Benefits

37.5-hour work week with a flexible schedule
Hybrid work model (2 days per week in person at our office)
Summer schedule
Paid vacation
5 paid flexible days off
Group insurance: medical, dental, short- and long-term disability, as well as travel insurance
Supplemental health spending account
Employer contribution to a group RRSP
Telemedicine service
Employee Assistance Program (EAP)
Access to the Élan program
Career growth opportunities
Reimbursement for training and professional development activities
Social events and activities