Analyste principal.e, Analytique marketing et revenus | Senior Analyst, Marketing and Revenue Analytics

Cirque du Soleil Entertainment Group•Montreal, QC

1d•Hybrid

About The Position

At Cirque du Soleil, data is at the core of how we connect with audiences and drive performance across a global portfolio of shows. As a Senior Analyst, Marketing & Revenue Analytics, you will lead high-impact analysis that informs marketing investment, pricing strategy, and revenue optimization. You will operate as a subject matter expert and strategic thought partner across marketing, finance, and commercial teams. While leading complex, cross-functional analyses, your insights will influence commercial strategy and executive decision-making. You will play a critical role in how Cirque allocates millions in marketing investment and optimizes revenue across the globe, ensuring we reach the right audiences and maximize the impact of every performance.

Requirements

7+ years of experience in marketing analytics, revenue analytics, or related fields.
Demonstrated expertise leading complex analytical initiatives with broad organizational impact.
Experience influencing executive stakeholders and driving decisions in highly matrixed environments.
Strong expertise in SQL and experience with BI tools (Power BI, Tableau, Looker).
Experience analyzing marketing performance, attribution, and/or incrementality.
Familiarity with forecasting, pricing, or revenue optimization concepts.
Ability to work with large, complex datasets and synthesize insights clearly.
Strong stakeholder management and communication skills.
Comfort operating in ambiguity and driving work forward independently.

Nice To Haves

Experience in live entertainment, sports, travel, or ticketing industries.
Background in econometrics, causal inference, or advanced modeling.
Experience with Python or R for deeper analysis and automation.
Familiarity with customer segmentation or lifecycle marketing.

Responsibilities

Lead complex, enterprise-level analytical initiatives spanning marketing, ticketing, revenue management, and commercial strategy.
Define and evolve analytical frameworks, methodologies, and KPI standards used across global business units and shows.
Present recommendations and strategic tradeoffs to senior leadership and executive stakeholders.
Analyze and optimize marketing performance, attribution, and incrementality across channels (paid media, CRM, partnerships, etc).
Influence multi-million-dollar investment and pricing decisions through advanced modeling, forecasting, and strategic analysis.
Drive alignment across disparate data sources, business units, and commercial stakeholders to improve consistency and scalability of insights
Mentor and provide guidance to analysts and cross-functional stakeholders on analytical approaches and best practices.