About The Position

Shasta Beverages Inc. is seeking a Southeast Region Manager, Foodservice & Vending Sales to lead sales growth across an assigned territory. This role is responsible for expanding our presence within regional and national multi-unit accounts, driving revenue growth, and executing strategic sales initiatives that deliver measurable results. This is an exciting opportunity for a highly motivated, entrepreneurial sales leader who enjoys working independently, creating opportunities, and making a significant impact on business performance.

Requirements

  • Bachelor's degree in Business or a related field preferred.
  • Minimum of 3 years of direct sales experience, preferably within the beverage, foodservice, vending, CPG, or related industries.
  • Proven success developing new business and managing regional or national accounts.
  • Strong negotiating, relationship-building, and presentation skills.
  • Experience utilizing CRM systems and sales reporting tools.
  • Proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook.
  • Self-starter with a strong work ethic and a results-driven mindset.
  • Excellent verbal and written communication skills.
  • Ability to travel throughout the region as needed.

Nice To Haves

  • Strategic seller with a "hunter" mentality who enjoys opening new doors and closing business.
  • Track record of growing revenue, managing high-value accounts, and creating long-term customer partnerships.
  • Highly organized, competitive, and thrive in a fast-paced environment where performance is recognized and rewarded.

Responsibilities

  • Develop and grow Foodservice and Vending sales throughout the assigned region.
  • Identify, pursue, and secure new business opportunities with regional and national multi-unit accounts.
  • Strengthen relationships with existing customers and maximize account growth.
  • Create and implement sales strategies, promotional programs, and volume-building initiatives.
  • Conduct annual business reviews and provide actionable recommendations to clients.
  • Collaborate with executive leadership to establish sales goals, budgets, and target account strategies.
  • Analyze account performance and ensure execution of sales plans and promotional initiatives.
  • Represent the company at industry trade shows, customer events, and key sales meetings.
  • Deliver consistent sales growth while exceeding revenue and profitability objectives.

Benefits

  • Competitive compensation and benefits package.
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