Solutions Activation Manager
About The Position
Adobe works alongside business organizations to reshape creativity and operational efficiency throughout enterprises during the AI era. In the role of Solutions Activation Manager (SAM), you will serve as the connecting point between portfolio strategy and sales activities. Your responsibility is to convert Adobe’s solutions into compelling positioning, targeted messaging, and customer engagement initiatives that increase pipeline and accelerate deal completion. SAMs are grouped by audience segment into Creative Pro, Business Pro, and Marketing Pro. This role mainly focuses on Marketing Pro, which includes Firefly and Foundry. Here, the shift toward automated creative workflows is opening new opportunities and challenges for sellers in both technical and non-technical areas. You will align Adobe’s portfolio with the sales process, prepare sellers for success, and work directly with customers to implement the strategy in the field.
Requirements
- 6+ years of experience in sales activation, GTM, solutions marketing, or field-facing roles within SaaS, enterprise technology, or creativity/efficiency software.
- Proven capability to convert portfolio strategy into practical positioning and customer engagement initiatives that advance the pipeline.
- Outstanding program and project management skills, with a track record of building and scaling initiatives across complex, cross-functional organizations.
- Strong understanding of AI’s role in modern enterprise workflows — particularly as it applies to creative production, content supply chains, and marketing operations.
- Demonstrated communication and presentation abilities, capable of tailoring messages for executive, technical, and practitioner groups.
- Strong cross-departmental leadership abilities with experience collaborating across sales, GTM, product marketing, and sales operations.
- Willing and able to travel nationally and internationally up to 40% of the time.
Responsibilities
- Implement Portfolio Strategy in the Field: Convert Adobe’s solutions portfolio strategy into segment-specific positioning, messaging, and sales plays tailored for Creative Pro, Business Pro, and Marketing Pro audiences. Align solutions with the sales process across all seller and technical segments — ensuring every role in the field has the tools and clarity to engage buyers effectively.
- Develop Sales-Ready Activation Content: Build crisp, actionable collateral — positioning guides, objection handling frameworks, demo narratives, and deal-stage plays — that sellers can put to work immediately. Convey product features and AI advancements through buyer-focused narratives that connect with executive, technical, and practitioner groups.
- Lead Customer Engagement Initiatives: Build and deliver customer-facing programs that bring Adobe’s portfolio to life at key stages of the buyer journey. Partner with field teams to support strategic accounts, executive conversations, and high-impact sales moments across segments.
- Strengthen the Roadmap with Field Intelligence: Surface insights from seller and customer interactions to inform new capabilities, integrations, and portfolio investments. Act as the connective tissue between field execution and portfolio strategy, ensuring activation keeps pace with Adobe’s evolving solutions.
- Align Across the Go-to-Market Organization: Work closely with GTM, product marketing, sales operations, and field leadership to guarantee consistent positioning and sales play implementation across all segments. Collaborate with the Solutions Activation team to ensure consistency throughout the Creative Pro, Business Pro, and Marketing Pro portfolio.
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
