Business Activation Manager

Columbia Distributing•Kent, WA

6d•Onsite

About The Position

The Business Activation Manager (BAM) is a key contributor to the growth and evolution of the Wine & Spirits division. Acting as the primary liaison between the Brand Development team and Account Managers across all branches, the BAM is responsible for driving alignment, execution, and visibility of the portfolio both internally and externally. This role is designed to maximize sales impact, strengthen supplier relationships, and ensure long-term portfolio success.

Requirements

Solid knowledge of the beverage alcohol three-tier system, including compliance
Strong leadership and collaboration skills
Excellent oral and written communication skills
Effective organizational and time management skills
Strong analytical and project management skills
Proficiency with Microsoft Office suite
High School diploma or GED required
Valid driver's license and auto insurance required -- position is subject to Fleet Safety Policy
Minimum of 21 years of age

Nice To Haves

Bachelor's degree in business, Marketing, or related field preferred
4-6 years of experience in account management, sales, or distribution within the beverage industry
Strong analytical and strategic thinking skills
Excellent communication and relationship-building abilities
Proficiency in iDig/VIP and data analysis tools

Responsibilities

Help develop and execute distribution strategies that align with brand goals and market opportunities
Maintain strong relationships with suppliers, ensuring satisfaction through consistent communication, performance tracking, and issue resolution
Actively participate in management staff meetings, presenting timely and relevant sales and marketing materials to ensure the Wine & Spirits portfolio remains "top of mind" across the organization
Clearly and consistently communicate sales priorities and initiatives to internal teams
Identify and implement opportunities to increase brand volume and expand distribution footprint across channels
Design training programs, including Sales training, Wine & Spirits Retail Standards, Waitstaff education and engagement
Manage Point-of-Sale (POS) ordering, allocation, and usage to maximize effectiveness
Support Direct Sales with opportunity accounts and assist in establishing new accounts (including re-engaging non-buy accounts or securing new openings)
Hold sales teams accountable for Annual Business Plan (ABP) and branch goal achievement by following tracking set by the Director, BDD, and/or supplier
Maintain a designated set of "pet accounts" and regional on-premises call points while remaining flexible in supporting ASRs across territories as needed
Assist in preparing accounts for supplier visits to ensure professional execution
Design and execute seasonal wine and spirits features, menus, and promotional activations
Conduct buyer meetings, tastings, and staff training sessions to elevate brand knowledge and drive sales
Partner with suppliers to develop and activate programs such as "Stock Your Locker" and wine/spirit night events
Identify new liquor licenses at account openings and promptly establish relationships with owners to secure early placements