Brand Activation Manager

Watermill Express LLC•Phoenix, AZ

2d•$55,000 - $55,000•Remote

About The Position

The Brand Activation Manager (BAM) is responsible for executing and growing the local presence of Watermill Express within their market and is known as the local marketing expert. This role serves as the on-the-ground marketing lead, driving awareness, trial, and usage through field marketing, community engagement, and local partnerships. This is not an “office” job; the Marketing Area Manager is constantly out ‘in the field’ making things happen. The BAM works closely with the Field Marketing Manager (FMM) to bring field marketing strategy to life at the local level by developing and implementing a localized field marketing playbook, specifically for their market. This is a highly hands-on, field-based role focused on execution, team support, and delivering measurable results in-market.

Requirements

Hands-on experience in field marketing, event execution, and local market activation, specifically within their local market
Strong leadership & team management skills, verbal communication & interpersonal skills, and organizational skills
Highly organized with the ability to manage multiple priorities
Self-starter with the ability to work independently in a fast-paced environment
Must be fluent in both English and Spanish to effectively communicate with diverse customers and team members
Customer-focused mindset with a positive, team-oriented attitude
Ability to operate a smart phone for timecard tracking
Clean motor vehicle record and current valid driver license.
Ability to lift up to 50 lbs. and perform physical event setup tasks.
Comfortable working outdoors and on your feet for extended periods
Ability to safely operate a motor vehicle.
High school diploma or equivalent
Minimum 2 years’ experience with field marketing.

Nice To Haves

Experience with trailers, equipment loading, or similar is a plus

Responsibilities

Execute local marketing plans and activations to drive awareness, trial, and repeat usage of Watermill Express
Represent the brand in-market through events, grassroots marketing, and community engagement
Ensure strong, consistent brand presence across all field activities
Recruit, hire, train, and inspire a small team of Brand Ambassadors (BAs) in the market
Schedule, manage, and oversee BA-led activations and events
Provide ongoing coaching, feedback, and performance management
Ensure BAs are knowledgeable, on-brand, and deliver positive consumer experiences
Communicate product information with confidence and has the knowledge to educate and engage consumers in positive and memorable experiences around the brand
Ensure flawless brand look of success across all activations.
Support the Marketing and Social Media teams with field content creation, as needed
Plan and execute local events, brand activations, samplings, and community engagements
Identify and engage with local organizations, businesses, and community groups
Support grand openings and key company events in the market
Build smart and mutually beneficial partnerships that drive long-term brand visibility and trust
Represent Watermill Express at local events to drive awareness and customer engagement
Support Grand Openings and company-led events within the market
Ensure a consistent and high-quality brand presence across all activations
Identify and engage local organizations, businesses, networks, and community groups to build relationships and drive brand awareness
Develop and maintain local partnerships that create mutually beneficial opportunities
Drive outreach to potential B2B partnership opportunities (e.g., bulk users, community partners)
Execute partnership activations and distribute materials that drive mutual value and brand awareness
Manage event schedules and coordinate staffing across all activations
Maintain and manage marketing inventory
Manage and maintain local marketing inventory (materials, giveaways, equipment), including tracking, ordering, and distribution of materials
Ensure all activations meet brand standards for cleanliness, setup, and execution
Support content creation by capturing photos/videos and sharing field insights with marketing and social media teams
Coordinate event logistics, including setup, breakdown, and transportation of materials
Maintain organized records of all events, including attendance, product distribution, demographics, and customer feedback
Provide regular updates to the Field Marketing Manager, including weekly pre-caps/recaps and monthly summaries
Track and report event performance, including: Attendance, Bottles distributed / sold, Customer feedback, Local insights and trends, KPI scorecard, Budget vs. actuals
Submit weekly recaps and monthly summaries to FMM
Provide feedback on competitive activity and local market dynamics
Regular and predictable attendance for required schedule.
Follow safety guidelines and act in a safe manner.
All other duties assigned.