Marketing Cloud Next Solution Architect

NeuraFlash, Part of Accenture

7d

About The Position

As Solution Architect, Marketing Cloud Next, you will lead functional solution design for Salesforce Marketing Cloud Next (MC Next) across client engagements and serve as the functional lead within NeuraFlash’s MC Next practice. The role combines marketing-platform expertise with data-architecture knowledge, translating marketing needs for planning, segmentation, orchestration, and measurement into designs that Data 360, Agentforce, and technical teams can implement.

You will work with marketing, CRM, data, and compliance stakeholders to shape MC Next solutions and develop reference architectures, reusable patterns, and enablement for the practice. The work includes designing data foundations, campaigns, consent, governance, agentic marketing, and migration strategies; documenting and guiding functional designs through build, UAT, and deployment; and supporting pre-sales, practice development, and team coaching. The position may require travel to client sites, with anticipated travel of up to 25%.

Requirements

• At least 5 years of experience in marketing automation consulting, marketing-technology solution architecture, or business analysis, including hands-on enterprise marketing automation delivery with Marketing Cloud Engagement, Account Engagement, or a comparable platform such as Braze, Marketo, or Eloqua.
• Hands-on Marketing Cloud Next experience, or demonstrated ability to ramp up from Marketing Cloud Engagement or Account Engagement to MC Next and Data 360.
• Working knowledge of Data 360 (Data Cloud) concepts, including data model objects, ingestion, identity resolution, segmentation, activation, and data-hygiene troubleshooting.
• Strong understanding of marketing consent and compliance requirements such as CAN-SPAM, GDPR, or CASL and their effects on data models, sharing, and preference design.
• Experience designing multichannel campaigns and orchestration across email, SMS, conversational, or push channels, including personalization and content strategy.
• Practical knowledge of email deliverability, including domain authentication, sender reputation, and IP warm-up.
• Ability to lead discovery workshops, facilitate design decisions with senior marketing and IT stakeholders, and document decisions for sign-off.
• Experience working alongside Technical Architects and owning functional design through UAT and deployment.
• Ability to connect solution outcomes to business value, such as conversion, cost to serve, time to launch, and attribution, through clear storytelling.
• Comfort with flow-charting and data-modeling tools such as Lucidchart and with agile delivery.
• Willingness to travel to client sites as needed.

Nice To Haves

• Salesforce Certified Marketing Cloud Next Consultant, Data 360 Consultant, Agentforce Specialist, Platform Administrator, or Application or Solution Architect credentials.
• Marketing Cloud Engagement credentials, such as Email Specialist or Consultant, and Account Engagement Specialist credentials for migration and coexistence work.
• Hands-on experience with Flow Builder, including marketing flows and Agentforce actions.
• Integration experience with Salesforce CRM and external systems using REST APIs, MuleSoft, or equivalent.
• Experience with legacy-platform migrations to MC Next, including subscriber, consent, and journey migration.
• Experience in regulated industries such as health, financial services, or nonprofit, where consent and PHI/PII handling influence marketing design.
• Experience with additional Marketing Cloud tools such as Personalization, Intelligence, Tableau Next, or comparable reporting and attribution design.

Responsibilities

• Lead functional solution design for MC Next, including Data 360 data models, source ingestion, identity resolution, segmentation, and Actionable Lists; evaluate native capabilities before recommending custom development.
• Lead discovery and design sessions with marketing operations, CRM, data, digital, and compliance stakeholders; document current-state capabilities, architecture, consent models, journey complexity, and dependencies; present trade-offs and drive open questions to documented closure.
• Design campaign and orchestration architecture using Flow-based orchestration, messaging data sources, activation templates, landing pages, dynamic content, and supported email, SMS, and conversational-channel personalization.
• Design consent and compliance using MC Next consent objects, consent records, and landing-page consent capture, aligned with applicable regional requirements.
• Define platform setup and governance, including edition and entitlement selection, Data 360 provisioning, Marketing Data Kit, Business Unit and Data Space structure, permissions, CMS workspaces, sending-domain authentication, and deliverability planning.
• Shape agentic marketing solutions with Agentforce specialists, including campaign-creation and audience-generation agents, two-way conversational messaging, and predictive AI; define guardrails, approvals, and measurement.
• Lead migration and coexistence strategy for clients moving from Marketing Cloud Engagement, Account Engagement, Marketo, Eloqua, HubSpot, or similar platforms, including wave sequencing, data and consent-state migration, journey and campaign translation, and business-process equivalence checks at UAT.
• Author and maintain functional design artifacts, including data-model mappings, process flows, user stories with acceptance criteria, and formal design sign-offs, following NeuraFlash’s Navigate Next delivery methodology and accelerators.
• Translate functional design for Technical Architects, Developers, Data 360 specialists, and Agentforce specialists; review configuration against specifications and support UAT and deployment gates.
• Define client and NeuraFlash responsibilities and ensure both parties meet commitments for data access, subject-matter expert availability, environment access, and compliance approvals.
• Build the MC Next practice by maintaining reference architectures, capturing reusable patterns, contributing to scoping calculators and statements of work, and co-delivering team enablement.
• Support pre-sales as the MC Next subject-matter expert through discovery calls, solution shaping, demos, and estimates of hours and scope, in collaboration with sales and Salesforce marketing account teams.
• Coach and mentor functional and technical team members on MC Next and stay current on Salesforce releases across Marketing Cloud Next, Data 360, and Agentforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed