Software Engineering 6 - Ads Engineering

Netflix•Fayetteville, NC

4d•$449,100 - $738,000

About The Position

Netflix is hiring a Software Engineering 6 engineer for its Ads Platform Engineering organization, on the Campaign Management & Media Planning team. The organization builds advertising systems and integrations that deliver ads through Netflix’s content delivery ecosystem, balancing member viewing experience, advertiser outcomes, and brand safety. The team builds in-house ad technology for the end-to-end campaign lifecycle and media planning. Its applications and APIs help advertisers and internal stakeholders plan, launch, monitor, optimize, and complete campaigns, connecting advertiser intent with ad delivery. The team works with partner groups across Order Management, Creatives, Audiences, Forecasting, Measurement, Reporting, and other areas. The role contributes to media planning capabilities, campaign management workflows, and tools for setting up and executing ads on live events. It also supports performance transparency and actionable insights, collaborating with engineering, product, data science, and design stakeholders to build scalable advertising systems.

Requirements

7 or more years of experience, including 4 or more years of experience in the ads domain.
Broad knowledge of ad technology, the advertising landscape, programmatic advertising, and digital marketing trends.
Familiarity with the full campaign lifecycle, from pre-flight through in-flight to post-flight.
Experience building first-party tools, APIs, and services that use data and real-time insights to support media planning and campaign management workflows.
Familiarity with key aspects of successful campaigns, including Audiences, Creatives, Measurement, Forecasting, Ad Serving, Reporting, Billing, and OMS.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Excellent communication, negotiation, and relationship-building skills.

Nice To Haves

Working knowledge of AI/ML/GenAI techniques and the ability to apply them to areas such as optimizing Ad Ops workflows and building MCPs.
Experience working in the CTV space and knowledge of its unique constraints.

Responsibilities

Build applications and APIs for every stage of media planning, from plan creation and inventory allocation through campaign activation and completion.
Build applications supporting the full campaign management lifecycle, from setup through monitoring, troubleshooting, and completion.
Build applications that facilitate the setup and execution of ads on live events.
Provide transparency into campaign performance and deliver actionable insights and recommendations to users.
Collaborate with stakeholders across Ads Platform, including Engineering, Product, Data Science, and Design, to build solutions that support technology and business goals.